Brand Attachment

C Whan Park, Deborah J McInnis, Joseph Priester

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 3
• Work on relationship marketing suggests that developing strong relationships between consumers and brands is important given their implications for cu... Lees meer

The Impact of Risk Communication on Consumption and Consumer Well-Being

Ingrid M Martin, David W Stewart

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 44
• The Impact of Risk Communication on Consumption and Consumer Well-Being aims to understand how consumers think about and respond to risk through their... Lees meer

Privacy and Consumer Empowerment in Online Advertising

W Jason Choi, Kinshuk Jerath

• Paperback | Engels | Foundations and Trends(r) in Marketing
• Privacy and Consumer Empowerment in Online Advertising provides an overview of the different issues that are in play in consumer privacy and in empowe... Lees meer

Market Response and Marketing Mix Models

Douglas Bowman, Hubert Gatignon

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 14
• Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketi... Lees meer

Language Research in Marketing

Ann Kronrod

• Paperback | Engels | Foundations and Trends(r) in Marketing
• Language Research in Marketing introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in... Lees meer

Culture and Consumer Behavior

Chi-Yue Chiu, Letty Y -Y Kwan, Dongmei Li, Luluo Peng, Siqing Peng

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 24
• Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful internat... Lees meer

Audio and Visual Analytics in Marketing and Artificial Empathy

Shasha Lu, Hye-Jin Kim, Yinghui Zhou, Li Xiao, Min Ding

• Paperback | Engels | Foundations and Trends(r) in Marketing
• Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making... Lees meer

Aggregate Advertising Expenditure in the U.S. Economy

Alvin J Silk, Ernst R Berndt

• Paperback | Engels | Foundations and Trends(r) in Marketing
• AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending ... Lees meer

Marketing and Firm Value

Shuba Srinivasan, Dominique M Hanssens

• Paperback | Engels | Foundations and Trends(r) in Marketing
• Marketing and Firm Value presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-... Lees meer

Reflections of Eminent Marketing Scholars

• Paperback | Engels | Foundations and Trends(r) in Marketing
• Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pioneering marketing scholars. This collection of their... Lees meer

Promotion Dynamics

Scott A Neslin, Harald Van Heerde

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 11
• Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong... Lees meer

Choice Models in Marketing

Sandeep R Chandukala, Jaehwan Kim, Thomas Otter, Peter E Rossi, Greg M Allenby

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 6
• Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being... Lees meer

A Chronology of Health Care Marketing Research

Dawn Iacobucci

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 47
• A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of t... Lees meer

Marketing Dynamics

Prasad a Naik

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 32
• Marketing Dynamics: A Primer on Estimation and Control provides an introduction to the estimation and control of dynamic marketing models. It introduc... Lees meer

Strategic Marketing for the C-Suite

David Midgley

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 29
• Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marke... Lees meer

Structural Models of the Prescription Drug Market

Andrew T Ching, Manuel Hermosilla, Qiang Liu

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 46
• Structural Models of the Prescription Drug Market provides a critical review of the structural econometric research focusing on the richness and compl... Lees meer

Marketing and Innovations Management

Elie Ofek, Olivier Toubia

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 13
• Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy an... Lees meer

The Information-Economics Perspective on Brand Equity

Tülin Erdem, Joffre Swait

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 34
• The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that... Lees meer

From Doubt to Functionality

Rashmi Adaval

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 39
• From Doubt to Functionality: An Imagery Story provides a systematic approach to address the role imagery plays in guiding consumer behavior. First, it... Lees meer

The Competition Between National Brands and Store Brands

Raj Sethuraman, Jagmohan Raju

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 23
• The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - stor... Lees meer

Modeling Dynamic Relations Among Marketing and Performance Metrics

Koen H Pauwels

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 41
• Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of bot... Lees meer

Experience Marketing

Bernd Schmitt

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 17
• Experience Marketing examines a new and exciting concept this is of interest to academics and marketing practitioners who have come to realize that un... Lees meer

Product Assortment and Consumer Choice

Alexander Chernev

• Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 20
• Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments ac... Lees meer

Adoption of Innovations

Amir Heiman, Bruce P McWilliams, David Zilberman

• Paperback | Engels | Foundations and Trends(r) in Marketing
• Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which anal... Lees meer