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Boeken geschreven door Alexander Chernev
-
Mastering the Case Interview, 9th Edition
Alexander Chernev
- Paperback | Engels
- Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case interview. This book outlines the general principles of manag... Lees meer
€ 25,45Levering 2 à 3 weken€ 25,45Levering 2 à 3 weken -
Strategic Marketing Management
Alexander Chernev
- Paperback | Engels
- Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Lees meer
€ 101,95Levering 2 à 3 weken€ 101,95Levering 2 à 3 weken -
Strategic Marketing Management
Alexander Chernev
- Paperback | Engels
- Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Lees meer
€ 84,95Levering 1 à 4 weken€ 84,95Levering 1 à 4 weken -
Strategic Brand Management, 3rd Edition
Alexander Chernev
- Paperback | Engels
- In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern Un... Lees meer
€ 62,95Levering 1 à 2 weken€ 62,95Levering 1 à 2 weken -
Strategic Brand Management
Alexander Chernev
- Hardcover | Engels
- In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern Un... Lees meer
€ 118,95Levertermijn 1 à 4 weken€ 118,95Levertermijn 1 à 4 weken -
Customer Science
Alexander Chernev
- Paperback | Engels
- Customer Science examines the strategic principles that define the customer experience. Building on the recent findings in the domains of behavioral e... Lees meer
€ 48,45Levering 2 à 3 weken€ 48,45Levering 2 à 3 weken -
The Business Model
Alexander Chernev
- Paperback | Engels
- New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The rea... Lees meer
€ 33,95Levering 2 à 3 weken€ 33,95Levering 2 à 3 weken -
Product Assortment and Consumer Choice
Alexander Chernev
- Paperback | Engels | Foundations and Trends(r) in Marketing | nr. 20
- Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments ac... Lees meer
€ 69,95Levertermijn 1 à 4 weken€ 69,95Levertermijn 1 à 4 weken -
Strategic Marketing Management
Alexander Chernev
- Hardcover | Engels
- Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Lees meer
€ 203,95Levering 2 à 3 weken€ 203,95Levering 2 à 3 weken -
The Marketing Plan Handbook
Alexander Chernev
- Hardcover | Engels
- The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the ma... Lees meer
€ 97,95Levertermijn 1 à 4 weken€ 97,95Levertermijn 1 à 4 weken -
Strategic Marketing Management - The Framework, 10th Edition
Alexander Chernev
- Hardcover | Engels
- Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management,... Lees meer
€ 127,45Levering 2 à 3 weken€ 127,45Levering 2 à 3 weken -
Strategic Marketing Management - The Framework, 10th Edition
Alexander Chernev
- Paperback | Engels
- Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management,... Lees meer
€ 96,95Levering 2 à 3 weken€ 96,95Levering 2 à 3 weken -
The Business Model
Alexander Chernev
- Hardcover | Engels
- New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The rea... Lees meer
€ 59,45Levering 2 à 3 weken€ 59,45Levering 2 à 3 weken -
Strategic Marketing Management - Theory and Practice
Alexander Chernev
- Hardcover | Engels
- Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles o... Lees meer
€ 203,95Levering 2 à 3 weken€ 203,95Levering 2 à 3 weken -
The Marketing Plan Handbook
Alexander Chernev
- Paperback | Engels
- The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new prod... Lees meer
€ 50,95Levering 2 à 3 weken€ 50,95Levering 2 à 3 weken -
Strategic Brand Management
Alexander Chernev
- Paperback | Engels
- In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern Un... Lees meer
€ 50,45Levering 1 à 2 weken€ 50,45Levering 1 à 2 weken -
Mastering the Job Interview, 9th Edition
Alexander Chernev
- Paperback | Engels
- Mastering the Job Interview (9th edition) offers detailed advice on how to develop a winning interview strategy. It outlines the basic interview princ... Lees meer
€ 10,45Levering 2 à 3 weken€ 10,45Levering 2 à 3 weken -
The Marketing Plan Handbook
Alexander Chernev
- Hardcover | Engels
- The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new prod... Lees meer
€ 161,45Levering 2 à 3 weken€ 161,45Levering 2 à 3 weken -
Marketing Management, Global Edition
Philip Kotler, Kevin Keller, Alexander Chernev
- Paperback | Engels
- Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, an... Lees meer
€ 90,05Verwachte leverdatum onbekend€ 90,05Verwachte leverdatum onbekend
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