Understanding the Higher Education Market in Africa

• Paperback | Engels | Routledge Studies in Marketing
• This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and poli... Lees meer

Artificial Intelligence for Marketing Management

• Hardcover | Engels | Routledge Studies in Marketing
• Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to po... Lees meer

Digital Disruption in Marketing and Communications

Edoardo Magnotta

• Hardcover | Engels | Routledge Studies in Marketing
• This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to... Lees meer

Ethnic Marketing

Guilherme Pires, John Stanton

• Paperback | Engels | Routledge Studies in Marketing
• Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other so... Lees meer

Food Advertising and Childhood Obesity

Fariba Esmaeilpour, Mitra Shabani Nashtaee

• Paperback | Engels | Routledge Studies in Marketing
• This book explores the ways in which the environmental factor of advertising can influence children's food choice and health status, and how it contri... Lees meer

Addiction as Consumer Choice

Gordon Foxall

• Paperback | Engels | Routledge Studies in Marketing
• A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically ac... Lees meer

Stakeholder Involvement in Social Marketing

• Paperback | Engels | Routledge Studies in Marketing
• This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as... Lees meer

Business Digitalization

• Hardcover | Engels | Routledge Studies in Marketing
• Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate b... Lees meer

Ethnic Hospitality Marketing

Elena Chatzopoulou

• Hardcover | Engels | Routledge Studies in Marketing
• Ethnic-themed restaurants are informal but powerful ambassadors for a country's culture and contributors to local and national economies. Communicatin... Lees meer

Consuming Atmospheres

• Hardcover | Engels | Routledge Studies in Marketing
• Atmosphere is a term often used in everyday life to describe how a consumption space feels, and has long been an important theme within marketing. Lees meer

Digital Disruption in Marketing and Communications

Edoardo Magnotta

• Paperback | Engels | Routledge Studies in Marketing
• This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to... Lees meer

Marketing, Rhetoric and Control

Christopher Miles

• Hardcover | Engels | Routledge Studies in Marketing
• Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion ... Lees meer

Marketing and Mobile Financial Services

• Hardcover | Engels | Routledge Studies in Marketing
• Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors inclu... Lees meer

Driving Consumer Engagement in Social Media

Anna Bianchi

• Paperback | Engels | Routledge Studies in Marketing
• Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan... Lees meer

Addiction as Consumer Choice

Gordon Foxall

• Hardcover | Engels | Routledge Studies in Marketing
• A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically ac... Lees meer

Corporate Social Responsibility and Marketing Ethics

Honorata Howaniec

• Hardcover | Engels | Routledge Studies in Marketing
• Changes in the economy and greater competition force us to adapt our business practices and to take greater account of the needs of consumers and the ... Lees meer

Driving Consumer Engagement in Social Media

Anna Bianchi

• Hardcover | Engels | Routledge Studies in Marketing
• Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan... Lees meer

Brand Management in a Co-Creation Perspective

Heidi Hansen

• Paperback | Engels | Routledge Studies in Marketing
• This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combi... Lees meer

Branding and Positioning in Base of the Pyramid Markets in Africa

Charles Blankson, Stanley Coffie

• Hardcover | Engels | Routledge Studies in Marketing
• Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book ... Lees meer

Luxury and Fashion Marketing

Satyendra Singh

• Paperback | Engels | Routledge Studies in Marketing
• The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging ... Lees meer

New Consumer Culture in China

XI Liu

• Paperback | Engels | Routledge Studies in Marketing
• This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in w... Lees meer

Strategic Brand Management in Higher Education

• Paperback | Engels | Routledge Studies in Marketing
• University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the prolife... Lees meer

Branding and Positioning in Base of the Pyramid Markets in Africa

Charles Blankson, Stanley Coffie

• Paperback | Engels | Routledge Studies in Marketing
• Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book ... Lees meer

Country-of-Origin Effect in International Business

• Hardcover | Engels | Routledge Studies in Marketing
• This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only fr... Lees meer