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Boeken geschreven door Gordon Foxall
-
Interpreting Consumer Choice
Gordon Foxall
- Paperback | Engels | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Lees meer
€ 67,95Levering 1 à 2 weken€ 67,95Levering 1 à 2 weken -
Strategic Marketing Management (RLE Marketing)
Gordon Foxall
- Hardcover | Engels | Routledge Library Editions: Marketing | nr. 3
- This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Lees meer
€ 206,45Levering 1 à 2 weken€ 206,45Levering 1 à 2 weken -
Addiction as Consumer Choice
Gordon Foxall
- Paperback | Engels | Routledge Studies in Marketing
- A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically ac... Lees meer
€ 85,45Levering 2 à 3 weken€ 85,45Levering 2 à 3 weken -
Consumer Behaviour (RLE Consumer Behaviour)
Gordon Foxall
- Paperback | Engels | Routledge Library Editions: Consumer Behaviour
- This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. T... Lees meer
€ 64,95Levering 1 à 2 weken€ 64,95Levering 1 à 2 weken -
Context and Cognition in Consumer Psychology
Gordon Foxall
- Hardcover | Engels
- Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the r... Lees meer
€ 162,45Levering 1 à 2 weken€ 162,45Levering 1 à 2 weken -
Addiction as Consumer Choice
Gordon Foxall
- Hardcover | Engels | Routledge Studies in Marketing
- A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically ac... Lees meer
€ 195,95Levering 1 à 2 weken€ 195,95Levering 1 à 2 weken -
Consumers in Context
Gordon Foxall
- Paperback | Engels | Routledge Revivals
- This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BP... Lees meer
€ 67,95Levering 1 à 2 weken€ 67,95Levering 1 à 2 weken -
Strategic Marketing Management (RLE Marketing)
Gordon Foxall
- Paperback | Engels | Routledge Library Editions: Marketing
- This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Lees meer
€ 59,45Levering 1 à 2 weken€ 59,45Levering 1 à 2 weken -
Interpreting Consumer Choice
Gordon Foxall
- Hardcover | Engels | Routledge Interpretive Marketing Research
- Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is ... Lees meer
€ 202,95Levering 1 à 2 weken€ 202,95Levering 1 à 2 weken -
Consumers in Context
Gordon Foxall
- Hardcover | Engels | Routledge Revivals
- This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BP... Lees meer
€ 337,95Levering 1 à 2 weken€ 337,95Levering 1 à 2 weken -
Corporate Innovation (RLE Marketing)
Gordon Foxall
- Paperback | Engels | Routledge Library Editions: Marketing
- This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whol... Lees meer
€ 59,45Levering 1 à 2 weken€ 59,45Levering 1 à 2 weken -
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
- Paperback | Elgar Advanced Introductions series
- This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a... Lees meer
€ 30,95Levering 1 à 2 weken€ 30,95Levering 1 à 2 weken -
Corporate Innovation (RLE Marketing)
Gordon Foxall
- Hardcover | Engels | Routledge Library Editions: Marketing | nr. 2
- This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whol... Lees meer
€ 206,45Levering 1 à 2 weken€ 206,45Levering 1 à 2 weken -
Intentional Behaviorism
Gordon Foxall
- Paperback | Engels
- Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically... Lees meer
€ 211,95Levering 2 à 3 weken€ 211,95Levering 2 à 3 weken -
Consumer Psychology in Behavioral Perspective
Gordon Foxall
- Paperback | Engels
- This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choi... Lees meer
€ 50,45Levering 2 à 3 weken€ 50,45Levering 2 à 3 weken
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