Interpreting Consumer Choice

Gordon Foxall

• Paperback | Engels | Routledge Interpretive Marketing Research
• This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Lees meer

Interpretation in Social Life, Social Science, and Marketing

John O'Shaughnessy

• Paperback | Engels | Routledge Interpretive Marketing Research | nr. 9
• 'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provi... Lees meer

Analyzing Music in Advertising

Nicolai Graakjaer

• Hardcover | Engels | Routledge Interpretive Marketing Research
• The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Lees meer

Death in a Consumer Culture

• Hardcover | Engels | Routledge Interpretive Marketing Research
• Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices... Lees meer

Macro-Social Marketing Insights

• Paperback | Engels | Routledge Interpretive Marketing Research
• Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast ... Lees meer

Marketing Discourse

Per Skålén, Martin Fougère, Markus Fellesson

• Hardcover | Engels | Routledge Interpretive Marketing Research | nr. 7
• The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which ... Lees meer

Visual Consumption

Jonathan Schroeder

• Hardcover | Engels | Routledge Interpretive Marketing Research
• A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Lees meer

Branding Masculinity

Elizabeth Hirschman

• Paperback | Engels | Routledge Interpretive Marketing Research
• Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Lees meer

Analyzing Music in Advertising

Nicolai Graakjaer

• Paperback | Engels | Routledge Interpretive Marketing Research
• The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Lees meer

Beyond the Consumption Bubble

• Paperback | Engels | Routledge Interpretive Marketing Research
• Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the ... Lees meer

Generation Y in Consumer and Labour Markets

Anders Parment

• Paperback | Engels | Routledge Interpretive Marketing Research
• Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging pos... Lees meer

Consuming Books

• Paperback | Engels | Routledge Interpretive Marketing Research
• The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Lees meer

Music, Movies, Meanings, and Markets

Morris Holbrook

• Paperback | Engels | Routledge Interpretive Marketing Research
• Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic j... Lees meer

The Practice of the Meal

• Paperback | Engels | Routledge Interpretive Marketing Research
• Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse pers... Lees meer

Contemporary Perspectives on Corporate Marketing

• Hardcover | Engels | Routledge Interpretive Marketing Research
• Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such a... Lees meer

Representing Consumers

• Paperback | Engels | Routledge Interpretive Marketing Research
• Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen... Lees meer

Marketing Apocalypse

• Paperback | Routledge Interpretive Marketing Research
• Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Lees meer

Consuming Books

• Hardcover | Engels | Routledge Interpretive Marketing Research
• The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Lees meer

Consumption, Psychology and Practice Theories

Tony Wilson

• Hardcover | Engels | Routledge Interpretive Marketing Research
• Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architec... Lees meer

Marketing Apocalypse

• Hardcover | Routledge Interpretive Marketing Research
• Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Lees meer

Motherhoods, Markets and Consumption

• Hardcover | Routledge Interpretive Marketing Research
• This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combi... Lees meer

Managing Service Firms

Per Skålén

• Hardcover | Engels | Routledge Interpretive Marketing Research | nr. 11
• Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches t... Lees meer

Visual Consumption

Jonathan Schroeder

• Paperback | Engels | Routledge Interpretive Marketing Research
• A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Lees meer

Imagining Marketing

• Paperback | Routledge Interpretive Marketing Research
• This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques... Lees meer