Analyzing Music in Advertising

Nicolai Graakjaer

• Hardcover | Engels | Routledge Interpretive Marketing Research
• The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Lees meer

Interpretation in Social Life, Social Science, and Marketing

John O'Shaughnessy

• Paperback | Engels | Routledge Interpretive Marketing Research | nr. 9
• 'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provi... Lees meer

Death in a Consumer Culture

• Hardcover | Engels | Routledge Interpretive Marketing Research
• Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices... Lees meer

Interpreting Consumer Choice

Gordon Foxall

• Paperback | Engels | Routledge Interpretive Marketing Research
• This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Lees meer

Visual Consumption

Jonathan Schroeder

• Hardcover | Engels | Routledge Interpretive Marketing Research
• A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Lees meer

Macro-Social Marketing Insights

• Paperback | Engels | Routledge Interpretive Marketing Research
• Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast ... Lees meer

Marketing Discourse

Per Skålén, Martin Fougère, Markus Fellesson

• Hardcover | Engels | Routledge Interpretive Marketing Research | nr. 7
• The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which ... Lees meer

Branding Masculinity

Elizabeth Hirschman

• Paperback | Engels | Routledge Interpretive Marketing Research
• Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Lees meer

Analyzing Music in Advertising

Nicolai Graakjaer

• Paperback | Engels | Routledge Interpretive Marketing Research
• The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Lees meer

Consuming Books

• Paperback | Engels | Routledge Interpretive Marketing Research
• The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Lees meer

Beyond the Consumption Bubble

• Paperback | Engels | Routledge Interpretive Marketing Research
• Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the ... Lees meer

Generation Y in Consumer and Labour Markets

Anders Parment

• Paperback | Engels | Routledge Interpretive Marketing Research
• Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging pos... Lees meer

Music, Movies, Meanings, and Markets

Morris Holbrook

• Paperback | Engels | Routledge Interpretive Marketing Research
• Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic j... Lees meer

Contemporary Perspectives on Corporate Marketing

• Hardcover | Engels | Routledge Interpretive Marketing Research
• Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such a... Lees meer

The Practice of the Meal

• Paperback | Engels | Routledge Interpretive Marketing Research
• Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse pers... Lees meer

Marketing Apocalypse

• Paperback | Routledge Interpretive Marketing Research
• Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Lees meer

Representing Consumers

• Paperback | Engels | Routledge Interpretive Marketing Research
• Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen... Lees meer

Consuming Books

• Hardcover | Engels | Routledge Interpretive Marketing Research
• The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book mar... Lees meer

Consumption, Psychology and Practice Theories

Tony Wilson

• Hardcover | Engels | Routledge Interpretive Marketing Research
• Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architec... Lees meer

Motherhoods, Markets and Consumption

• Hardcover | Routledge Interpretive Marketing Research
• This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combi... Lees meer

Marketing Apocalypse

• Hardcover | Routledge Interpretive Marketing Research
• Is marketing coming to an end? The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the... Lees meer

Interpreting Consumer Choice

Gordon Foxall

• Hardcover | Engels | Routledge Interpretive Marketing Research
• Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is ... Lees meer

Food and Experiential Marketing

• Hardcover | Engels | Routledge Interpretive Marketing Research
• Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experien... Lees meer

Imagining Marketing

• Paperback | Routledge Interpretive Marketing Research
• This topical study argues that the mantle of imagination has now passed on from the artist to the marketer, and contends that the tools and techniques... Lees meer