Competitive Marketing (RLE Marketing)

John O'Shaughnessy

• Paperback | Engels | Routledge Library Editions: Marketing
• This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Lees meer

Export Strategy

Nigel Piercy

• Paperback | Engels | Routledge Library Editions: Marketing
• This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the me... Lees meer

Strategic Marketing Management (RLE Marketing)

Gordon Foxall

• Hardcover | Engels | Routledge Library Editions: Marketing | nr. 3
• This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Lees meer

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Stuart St P Slatter

• Paperback | Engels | Routledge Library Editions: Marketing
• This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selec... Lees meer

Marketing and Marketing Assessment (Rle Marketing)

J L Sewell

• Hardcover | Engels | Routledge Library Editions: Marketing
• This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Lees meer

The Marketing Environment (RLE Marketing)

John A Dawson

• Hardcover | Engels | Routledge Library Editions: Marketing
• This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerne... Lees meer

Organization and Marketing (RLE Marketing)

Peter Spillard

• Hardcover | Engels | Routledge Library Editions: Marketing | nr. 23
• Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insi... Lees meer

Innovation and New Product Marketing (RLE Marketing)

David F Midgley

• Paperback | Engels | Routledge Library Editions: Marketing
• This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some su... Lees meer

The Rise and Fall of Mass Marketing (RLE Marketing)

• Hardcover | Engels | Routledge Library Editions: Marketing
• This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century... Lees meer

Marketing Organisation (RLE Marketing)

Nigel Piercy

• Hardcover | Engels | Routledge Library Editions: Marketing
• Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decisi... Lees meer

Competitive Marketing

John O'Shaughnessy

• Hardcover | Engels | Routledge Library Editions: Marketing | nr. 16
• This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Lees meer

Adding Value (RLE Marketing)

• Paperback | Engels | Routledge Library Editions: Marketing
• An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history... Lees meer

The Rise and Fall of Mass Marketing (RLE Marketing)

• Paperback | Engels | Routledge Library Editions: Marketing
• This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century... Lees meer

Tourism Marketing and Management in the Caribbean (RLE Marketing)

• Hardcover | Engels | Routledge Library Editions: Marketing | nr. 5
• The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume ... Lees meer

Managing Marketing Information (RLE Marketing)

Nigel Piercy, Martin Evans

• Hardcover | Engels | Routledge Library Editions: Marketing | nr. 17
• A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this ke... Lees meer

Industrial Marketing Research (RLE Marketing)

Nicholas Stacey, Aubrey Wilson

• Hardcover | Engels | Routledge Library Editions: Marketing
• The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial mark... Lees meer

Strategic Marketing Management (RLE Marketing)

Gordon Foxall

• Paperback | Engels | Routledge Library Editions: Marketing
• This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Lees meer

Marketing in Developing Countries (RLE Marketing)

• Hardcover | Engels | Routledge Library Editions: Marketing
• The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They conside... Lees meer

Export Strategy

Nigel Piercy

• Hardcover | Engels | Routledge Library Editions: Marketing
• This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the me... Lees meer

Marketing Budgeting (RLE Marketing)

Nigel Piercy

• Hardcover | Engels | Routledge Library Editions: Marketing
• This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres... Lees meer

Managing Marketing Information (RLE Marketing)

Nigel Piercy, Martin Evans

• Paperback | Engels | Routledge Library Editions: Marketing
• A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this ke... Lees meer

Marketing and Marketing Assessment (RLE Marketing)

J L Sewell

• Paperback | Engels | Routledge Library Editions: Marketing
• This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic b... Lees meer

Advertising for Account Holders (RLE Marketing)

Nigel Linacre

• Paperback | Engels | Routledge Library Editions: Marketing
• The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media func... Lees meer

Industrial Advertising Copy (RLE Marketing)

R Bigelow Lockwood

• Hardcover | Engels | Routledge Library Editions: Marketing
• This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of treme... Lees meer