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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book introduces the es...Lees meer
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Psychology of Behavioural Interventions and Pandemic Control is a unique text that examines the COVID-19 pandemic in relation to population risk facto...Lees meer
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The Psychology of the Selfie provides a comprehensive overview and analysis of research on the significance of selfies, offering insights into the top...Lees meer
Television is often accused of showing too much violence. However, it is rare that anyone stops to ask what this statement means. Violence on Televisi...Lees meer
This groundbreaking book explores the fascinating psychology behind public beliefs in extraterrestrial visitors and UFOs (unidentified flying objects,...Lees meer
This volume examines the role played by media and communications systems in informing and influencing the public on behavioural compliances with pande...Lees meer
This volume examines compliance with COVID-19 restrictions, and the non-pharmaceutical measures taken in attempts to bring the pandemic under control....Lees meer
In an examination of the relationship between pets and people, Barrie Gunter illustrates the many psychological benefits that animal companionship can...Lees meer
This volume examines the role played by media and communications systems in informing and influencing the public on behavioural compliances with pande...Lees meer
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effe...Lees meer
Originally published in 1989 this is a unique reference source to the social attitudes of British adolescents of the time. The authors, both experienc...Lees meer
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consum...Lees meer
The Google Generation examines original and secondary research evidence from international sources to determine whether there is a younger generation ...Lees meer
Competition talent shows have been among the most popular on television in the 21st century. The producers of these shows claim to give ordinary peopl...Lees meer
In Understanding the Older Consumer , Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the ...Lees meer
Does violence on TV lead to violent behaviour? How can parents influence children's viewing? Fears over the effect of television on children have been...Lees meer