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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequentl...Lees meer
This innovative text emphasizes how communicative processes develop, are maintained, and change throughout the life span. Topics covered include langu...Lees meer
This volume considers how media firms, as well as entire industries, exist and persist over time despite what often seems to be intense competition fo...Lees meer
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming,...Lees meer
In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic tex...Lees meer
This volume provides an in-depth consideration of destructive communication in organizations -- including workplace bullying, racism, stress, and hara...Lees meer
The past several decades have witnessed thousands of studies into children and the media. Yet, much academic research is still in its infancy when it ...Lees meer
In a ground-breaking departure from existing works, almost all of which are how-to manuals based on anecdotal evidence, this is the first academic tex...Lees meer
This book explores the growing phenomenon of online news from a variety of perspectives, identifying trends in online news and presenting a collection...Lees meer
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what pub...Lees meer
To date, the study of communicated explanations has been, at best, unsystematic. There has been little recognition that many, if not most, explanation...Lees meer
Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio prog...Lees meer
In this exceptional volume, Matthew D. Bunker explores the work of contemporary free speech critics and argues that, while at times these critics prov...Lees meer
This distinctive volume offers a thorough examination of the ways in which meaning comes to be shaped. Editors Stephen Reese, Oscar Gandy, and August ...Lees meer
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive ...Lees meer
This volume--a collection and synthesis of key research studies since the program's inception over three decades ago--serves as a marker of the signif...Lees meer
Strategic Conflict offers a research-based, accessible analysis of how people can manage conflict productively. Moving beyond the basics of conflict, ...Lees meer
"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction....Lees meer
In this exceptional volume, Matthew D. Bunker explores the work of contemporary free speech critics and argues that, while at times these critics prov...Lees meer
In a bold attempt to redirect the ways theories of communication are conceived and research on communication processes are conducted, this volume ques...Lees meer
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received...Lees meer
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practic...Lees meer
This thorough update to Benjamin Compaine's original 1979 benchmark and 1982 revisit of media ownership tackles the question of media ownership, provi...Lees meer
This collection offers empirical studies and theoretical essays about human communication in everyday life. The writings come from many of the world's...Lees meer