Market Response Models

Dominique M Hanssens, Leonard J Parsons, Randall L Schultz

• Hardcover | Engels | International Quantitative Marketing | nr. 12
• From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happen... Lees meer

Market Segmentation

Michel Wedel, Wagner A Kamakura

• Paperback | Engels | International Quantitative Marketing | nr. 8
• Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produc... Lees meer

Dynamic Models of Advertising Competition

Gary M Erickson

• Hardcover | Engels | International Quantitative Marketing | nr. 13
• I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of dif... Lees meer

Marketing Decisions Under Uncertainty

Dung Nguyen

• Paperback | Engels | International Quantitative Marketing | nr. 6
• Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and m... Lees meer

New-Product Diffusion Models

• Paperback | Engels | International Quantitative Marketing | nr. 11
• Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, ... Lees meer

Market Segmentation

Michel Wedel, Wagner A Kamakura

• Hardcover | Engels | International Quantitative Marketing | nr. 8
• Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produc... Lees meer

New-Product Diffusion Models

• Hardcover | Engels | International Quantitative Marketing | nr. 11
• Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, ... Lees meer

Modeling Markets

Peter S H Leeflang, Jaap E Wieringa, Tammo H a Bijmolt, Koen H Pauwels

• Hardcover | Engels | International Quantitative Marketing
• This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is... Lees meer

Market Response Models

Dominique M Hanssens, Leonard J Parsons, Randall L Schultz

• Paperback | Engels | International Quantitative Marketing | nr. 12
• From 1976 to the beginning of the millennium--covering the quarter-century life span of this book and its predecessor--something remarkable has happen... Lees meer

Dynamic Models of Advertising Competition

Gary M Erickson

• Hardcover | Engels | International Quantitative Marketing | nr. 4
• For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing m... Lees meer

Database Marketing

Robert C Blattberg, Byung-Do Kim, Scott A Neslin

• Paperback | Engels | International Quantitative Marketing | nr. 18
• Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information a... Lees meer

Marketing Decisions Under Uncertainty

Dung Nguyen

• Hardcover | Engels | International Quantitative Marketing | nr. 6
• Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and m... Lees meer

Innovation and Marketing in the Pharmaceutical Industry

• Paperback | Engels | International Quantitative Marketing | nr. 20
• The pharmaceutical industry is one of today's most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a ... Lees meer

Advanced Methods for Modeling Markets

• Hardcover | Engels | International Quantitative Marketing
• This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series... Lees meer

Expert Systems for Scanner Data Environments

John M McCann, John P Gallagher

• Hardcover | Engels | International Quantitative Marketing | nr. 3
• This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of co... Lees meer

Modeling Markets

Peter S H Leeflang, Jaap E Wieringa, Tammo H a Bijmolt, Koen H Pauwels

• Paperback | Engels | International Quantitative Marketing
• This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is... Lees meer

Database Marketing

Robert C Blattberg, Byung-Do Kim, Scott A Neslin

• Hardcover | Engels | International Quantitative Marketing | nr. 18
• Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information a... Lees meer

Dynamic Models of Advertising Competition

Gary M Erickson

• Paperback | Engels | International Quantitative Marketing | nr. 13
• I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of dif... Lees meer

Managing Business Interfaces

• Hardcover | Engels | International Quantitative Marketing | nr. 16
• Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments ha... Lees meer

Research Traditions in Marketing

• Hardcover | Engels | International Quantitative Marketing | nr. 5
• Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succ... Lees meer

Marketing Research and Modeling: Progress and Prospects

• Paperback | Engels | International Quantitative Marketing | nr. 14
• This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. ... Lees meer

Managing Business Interfaces

• Paperback | Engels | International Quantitative Marketing | nr. 16
• Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments ha... Lees meer

Advanced Methods for Modeling Markets

• Paperback | Engels | International Quantitative Marketing
• This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series... Lees meer

Marketing Management Support Systems

Berend Wierenga, Gerrit Van Bruggen

• Hardcover | Engels | International Quantitative Marketing | nr. 10
• Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in in... Lees meer