Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

• Hardcover | Engels | Advances in International Marketing | nr. 23
• Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have ... Lees meer

Advances in Industrial and Labour Relations

• Hardcover | Engels | Advances in International Marketing | nr. 7
• This volume discusses such topics as where we stand in industrial relations and human resources, critical junctures in the transformation of industria... Lees meer

Advances in International Marketing

• Hardcover | Engels | Advances in International Marketing | nr. 8
• This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various as... Lees meer

Research on International Service Marketing

• Hardcover | Engels | Advances in International Marketing | nr. 15
• Volume 15 of "Advances in International Marketing" explores the current research in international service marketing through the eyes of scholars from ... Lees meer

International Marketing

• Hardcover | Engels | Advances in International Marketing | nr. 21
• The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of... Lees meer

Cross-Cultural Buyer Behavior

• Hardcover | Engels | Advances in International Marketing | nr. 18
• The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important im... Lees meer

Study Abroad

• Hardcover | Engels | Advances in International Marketing | nr. 13
• Business educators everywhere are looking for opportunities where students can gain experiences through study or work in an international context. Stu... Lees meer

Advances in International Marketing

• Hardcover | Engels | Advances in International Marketing | nr. 4
• For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through... Lees meer

Reviving Traditions in Research on International Market Entry

• Hardcover | Engels | Advances in International Marketing | nr. 14
• In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, counter... Lees meer

Reassessing the Internationalization of the Firm

• Hardcover | Engels | Advances in International Marketing | nr. 11
• As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is ... Lees meer

New Challenges to International Marketing

Tamer Cavusgil, Rudolf R Sinkovics, Pervez N Ghauri

• Hardcover | Engels | Advances in International Marketing | nr. 20
• Volume 20 of "Advances in International Marketing" guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of... Lees meer

Entrepreneurship in International Marketing

• Hardcover | Engels | Advances in International Marketing | nr. 25
• "The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the curr... Lees meer

Measurement and Research Methods in International Marketing

• Hardcover | Engels | Advances in International Marketing | nr. 22
• Publishing cross-national research is often a difficult endeavour as ensuring equivalence of method and measures can be challenging. Even though the i... Lees meer

Global Marketing Strategies of Emerging Market Firms

• Hardcover | Advances in International Marketing
• This volume of "Advances in International Marketing" book aims to both test existing theories as well as developing new ones in order to make sense of... Lees meer

International Marketing in the Fast Changing World

• Hardcover | Engels | Advances in International Marketing | nr. 26
• Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge ... Lees meer

Developments in Australasian Marketing

• Hardcover | Engels | Advances in International Marketing
• "Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketin... Lees meer

International Marketing and Purchasing

• Hardcover | Engels | Advances in International Marketing | nr. 9
• The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international m... Lees meer

Globalization, the Multinational Firm, and Emerging Economies

• Hardcover | Engels | Advances in International Marketing | nr. 10
• Hardbound. This volume provides a selection of the top papers that were presented at an international conference held in Cesme, Turkey in May 1998. Lees meer

Msu Contributions to International Business and Innovation

Tamer Cavusgil

• Hardcover | Engels | Advances in International Marketing | nr. 19
• Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral al... Lees meer

International Marketing in Rapidly Changing Environments

• Hardcover | Engels | Advances in International Marketing | nr. 24
• Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and... Lees meer