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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestsel...Lees meer
This hands-on guide begins at the point many grant seekers can identify with - rejection. Part One emphasizes how to resubmit unfunded applications to...Lees meer
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born...Lees meer
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestsel...Lees meer
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born...Lees meer
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Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies ...Lees meer
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Sm...Lees meer
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. S...Lees meer
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon." Newsweek "Revolutionary! Surprising!" Business Week ...Lees meer
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have fa...Lees meer
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Sm...Lees meer
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestsel...Lees meer
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsens...Lees meer
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's re...Lees meer
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's re...Lees meer
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to crea...Lees meer
The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sen...Lees meer
Ein weltweit wegweisendes Werk. "Positioning" zählt heute zu den 100 wichtigsten Managementbüchern überhaupt. Die Leser von Advertising Age wählten di...Lees meer
Les 22 lois du marketing La plupart d'entre nous sont persuadés qu'une stratégie marketing correctement conçue, exécutée et financée atteint de facto ...Lees meer