An Instructor's Manual to H2h Marketing Case Studies

Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj

• Hardcover | Engels | Springer Business Cases
• This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have p... Lees meer

Building Trust in Startup Communication

Marius Born

• Hardcover | Engels | Springer Business Cases
• This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid asc... Lees meer

Impacts of Covid-19 on Supply Chains

• Hardcover | Engels | Springer Business Cases
• This book examines the effects of the pandemic on supply chains and consequent adjustments made by companies to cope with these effects. This research... Lees meer

Sustainable Transformation Strategy

Paolo Taticchi, Melissa Demartini, Melina Corvaglia-Charrey

• Hardcover | Engels | Springer Business Cases
• This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve su... Lees meer

Nordic Case Collection on Sustainability and Transition to a Circular Economy

Gitte Haar

• Hardcover | Engels | Springer Business Cases
• Companies play a pivotal role in the green transition. They must transform business models, develop purpose-driven strategies, and innovate products t... Lees meer

Responsible Consumption and Sustainability

• Hardcover | Engels | Springer Business Cases
• This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods a... Lees meer

Family Business Cases

• Hardcover | Engels | Springer Business Cases
• This book provides insights into family businesses in the United Arab Emirates (UAE) using a unique collection of case studies that help gain a compre... Lees meer

H2h Marketing

• Paperback | Engels | Springer Business Cases
• H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinkin... Lees meer

Marketing Cases from Emerging Multinational Enterprises (Emnes)

• Hardcover | Engels | Springer Business Cases
• Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging mark... Lees meer

Social Marketing and Sustainable Development Goals (Sdgs)

• Hardcover | Engels | Springer Business Cases
• This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses.... Lees meer

Sustainable Transformation Strategy

Paolo Taticchi, Melissa Demartini, Melina Corvaglia-Charrey

• Paperback | Engels | Springer Business Cases
• This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve su... Lees meer

Marketing Case Studies in Emerging Markets

• Hardcover | Engels | Springer Business Cases
• There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these market... Lees meer

Business Cases in Organisation Behaviour and Hrm

• Hardcover | Engels | Springer Business Cases
• This book provides perspectives on various dimensions of organizational behavior (OB) and human resource management (HRM) in an ever-changing world. Lees meer

Responsible Consumption and Sustainability

• Paperback | Engels | Springer Business Cases
• This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods a... Lees meer