Marketing in and for a Sustainable Society

• Hardcover | Engels | Review of Marketing Research | nr. 13
• This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-th... Lees meer

Review of Marketing Research

• Hardcover | Engels | Review of Marketing Research | nr. 7
• This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered... Lees meer

Measurement in Marketing

• Hardcover | Engels | Review of Marketing Research | nr. 19
• Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers' appreciation of the fu... Lees meer

Review of Marketing Research

• Hardcover | Engels | Review of Marketing Research | nr. 4
• Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous ... Lees meer

Brand Meaning Management

• Hardcover | Engels | Review of Marketing Research | nr. 12
• Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundatio... Lees meer

Innovation and Strategy

• Hardcover | Engels | Review of Marketing Research | nr. 15
• Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, p... Lees meer

Review of Marketing Research

• Hardcover | Engels | Review of Marketing Research | nr. 8
• This special issue of Review of Marketing Research is unique in that it contains articles by marketing legends in their own words. Presented in alphab... Lees meer

Qualitative Consumer Research

• Hardcover | Engels | Review of Marketing Research | nr. 14
• In spite of, and because of, the attention recently paid to "big data" and the huge amount quantitative data available from online and point of sale t... Lees meer

Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing

• Hardcover | Engels | Review of Marketing Research | nr. 9
• In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-cre... Lees meer

Review of Marketing Research

• Hardcover | Engels | Review of Marketing Research | nr. 10
• Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and unive... Lees meer

Review of Marketing Research

• Hardcover | Engels | Review of Marketing Research | nr. 5
• Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, ... Lees meer

Review of Marketing Research

• Hardcover | Engels | Review of Marketing Research | nr. 2
• Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approxima... Lees meer

Review of Marketing Research

• Hardcover | Engels | Review of Marketing Research | nr. 1
• The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long cha... Lees meer

Artificial Intelligence in Marketing

• Hardcover | Engels | Review of Marketing Research | nr. 20
• Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading schol... Lees meer

Marketing in a Digital World

• Hardcover | Engels | Review of Marketing Research | nr. 16
• Marketing in a Digital World focuses on how the digital revolution has affected the science and practice of marketing. Consisting of nine essays autho... Lees meer

Review of Marketing Research

• Hardcover | Engels | Review of Marketing Research | nr. 3
• Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series ... Lees meer

Review of Marketing Research

Naresh K Malhotra

• Hardcover | Engels | Review of Marketing Research | nr. 6
• Contains articles by the marketing field's researchers and scholars. This title presents a view of the marketing research methodologies. Lees meer

Shopper Marketing and the Role of In-Store Marketing

• Hardcover | Engels | Review of Marketing Research | nr. 11
• This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic res... Lees meer