Understanding Branding in Higher Education

Anthony Lowrie

• Hardcover | Engels | Marketing and Communication in Higher Education
• This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education ... Lees meer

Rating Professors Online

Pamela Leong

• Paperback | Engels | Marketing and Communication in Higher Education
• This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-stud... Lees meer

The Marketisation of Higher Education

• Paperback | Engels | Marketing and Communication in Higher Education
• This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which ... Lees meer

Scholarly Publishing in the Humanities, 2000-2024

Albert N Greco

• Hardcover | Engels | Marketing and Communication in Higher Education
• This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and commun... Lees meer

The Marketisation of Higher Education

• Hardcover | Engels | Marketing and Communication in Higher Education
• This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which ... Lees meer

Rating Professors Online

Pamela Leong

• Hardcover | Engels | Marketing and Communication in Higher Education
• This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-stud... Lees meer

The College Textbook Publishing Industry in the U.S. 2000-2022

Albert N Greco

• Hardcover | Engels | Marketing and Communication in Higher Education
• This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the presen... Lees meer

International Student Mobility and Access to Higher Education

Or Shkoler, Edna Rabenu, Paul M W Hackett, Paul M Capobianco

• Hardcover | Engels | Marketing and Communication in Higher Education
• This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent w... Lees meer

International Student Mobility and Access to Higher Education

Or Shkoler, Edna Rabenu, Paul M W Hackett, Paul M Capobianco

• Paperback | Engels | Marketing and Communication in Higher Education
• This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent w... Lees meer