Social Marketing

• Hardcover | Engels | Lea's Communication (Hardcover)
• Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we ... Lees meer

Mediated Interpersonal Communication

• Hardcover | Engels | Lea's Communication (Hardcover)
• This collection explores how existing and new personal communication technologies facilitate and change interpersonal interactions. Chapters offer in-... Lees meer

Strategic Reputation Management

Pekka Aula, Saku Mantere

• Hardcover | Engels | Lea's Communication (Hardcover)
• Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation s... Lees meer

Ecological Approaches to Cognition

• Hardcover | Engels | Lea's Communication (Hardcover)
• In the context of an Emory Symposium on Cognition honoring the enormous contributions to cognitive psychology of Ulric Neisser, this book brings toget... Lees meer

Television and the American Family

• Hardcover | Engels | Lea's Communication (Hardcover)
• This second edition of a trend-setting volume provides an updated examination of the interaction between families and the most pervasive mass medium: ... Lees meer

Television and Child Development

Judith Van Evra

• Hardcover | Engels | Lea's Communication (Hardcover)
• Television continues to play a major role in the lives of most children and adolescents, but current research also reflects the explosive growth in ne... Lees meer

Theory and Research in Mass Communication

David K Perry

• Hardcover | Engels | Lea's Communication (Hardcover)
• This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movem... Lees meer

Reviewing the Arts

Campbell B Titchener

• Hardcover | Engels | Lea's Communication (Hardcover)
• Reviewing the Arts is written for those media writers assigned to review an artistic event or performance, providing the tools for a journalist to wri... Lees meer

Human Factors in Intelligent Transportation Systems

• Hardcover | Engels | Lea's Communication (Hardcover)
• The Intelligent Transportation System (ITS) Program is a cooperative effort by government, private industry, and academia to apply advanced technology... Lees meer

Children's Learning from Educational Television

Shalom M Fisch

• Hardcover | Engels | Lea's Communication (Hardcover)
• At its best, educational television can provide children with enormous opportunities and can serve as a window to new experiences, enrich academic kno... Lees meer

The American Journalist in the 1990s

David H Weaver, G Cleveland Wilhoit

• Hardcover | Engels | Lea's Communication (Hardcover)
• Who are U.S. journalists? What are their backgrounds and educational experiences? Why did they choose journalism as an occupation? What do they think ... Lees meer

Handbook of Communication and Aging Research

• Hardcover | Engels | Lea's Communication (Hardcover)
• This second edition of the Handbook of Communication and Aging Research captures the ever-changing and expanding domain of aging research. Since it wa... Lees meer

The Troubles of Journalism

William A Hachten

• Hardcover | Engels | Lea's Communication (Hardcover)
• This book looks at criticisms of the journalism profession and evaluates many of the changes in journalism--both positive and negative. In addition, i... Lees meer