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Bedankt voor het vertrouwen het afgelopen jaar! Om jou te bedanken bieden we GRATIS verzending aan op alles gedurende de hele maand januari.
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België
- Ruim aanbod met 7 miljoen producten
Reeksen: boeken uit de reeks Foundations and Trends (R) in Marketing
-
Loyalty Programs
Tammo H.A. Bijmolt, Matilda Dorotic, Peter C. Verhoef
- Paperback | Foundations and Trends (R) in Marketing
- Provides an overview of extant research on loyalty programs, derives generalizations on the effectiveness and best design of loyalty programs, and hig... Lees meer
€ 69,95Levering 1 à 2 weken€ 69,95Levering 1 à 2 weken -
Understanding Hope and its Implications for Consumer Behavior
Deborah J. MacInnis, Hae Eun Chun
- Paperback | Foundations and Trends (R) in Marketing
- Sheds light on the relevance and importance of hope to consumer behaviour. The authors explore the conceptual meaning of hope and a definition of hope... Lees meer
€ 87,45Levering 1 à 2 weken€ 87,45Levering 1 à 2 weken -
Customer Equity
Julian Villanueva, Dominique M. Hanssens
- Paperback | Foundations and Trends (R) in Marketing
- Reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a competit... Lees meer
€ 92,95Levering 1 à 2 weken€ 92,95Levering 1 à 2 weken -
The Sense and Nonsense of Consumer Product Testing
Priya Raghubir, Tyzoon T. Tyebjee, Lin Ying-Ching
- Paperback | Foundations and Trends (R) in Marketing
- Reviews the classic issue of product taste testing based on recent advancements made in psychology, neuroscience, and marketing, on how sensory cues a... Lees meer
€ 64,45Levering 1 à 2 weken€ 64,45Levering 1 à 2 weken -
CONSUMER SEARCH BEHAVIOR AND ITS EFFECT ON MARKETS
Brian T. Ratchford
- Paperback | Foundations and Trends (R) in Marketing
- Focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behaviour ... Lees meer
€ 75,45Levering 1 à 2 weken€ 75,45Levering 1 à 2 weken -
Marketing Expenditures and Word-of-Mouth Communication
Guillermo Armelini, Julian Villeneuve
- Paperback | Foundations and Trends (R) in Marketing
- Examines the extent to which word-of-mouth communication (WOM) plays a complementary and/or substitute role with regard to advertising. A review of th... Lees meer
€ 64,45Levering 1 à 2 weken€ 64,45Levering 1 à 2 weken -
Marketing Decision Making and Decision Support
Gerrit H. van Bruggen, Berend Wiergenra
- Paperback | Foundations and Trends (R) in Marketing
- Addresses the topic of marketing management support systems, which are computer-enabled devices that help marketers to make better decisions. Marketin... Lees meer
€ 104,95Levering 1 à 2 weken€ 104,95Levering 1 à 2 weken -
Sponsored Search Auctions
Song Yao, Carl F. Mela
- Paperback | Foundations and Trends (R) in Marketing
- Reviews current academic research on this nascent topic with a focus on future practical and research opportunities. The book is organised according t... Lees meer
€ 64,45Levering 1 à 2 weken€ 64,45Levering 1 à 2 weken -
PLAYING THE CHANGES ON THE JAZZ METAPHOR
Morris B. Holbrook
- Paperback | Foundations and Trends (R) in Marketing
- Proposes an expanded view of the jazz metaphor in a broadened perspective that embraces a wide range of possibilities in organisational, management, a... Lees meer
€ 104,95Levering 1 à 2 weken€ 104,95Levering 1 à 2 weken
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