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The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese con...Lees meer
This book analyses how China's firms in the consumer electronics (CE) sector have developed their business strategy and corporate governance during th...Lees meer
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students a...Lees meer
This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subs...Lees meer
Based on case studies, this comprehensive review aims to explore the development of the private sector and how it stimulates industrial growth at regi...Lees meer
This book reviews how China's accession to the WTO has impacted upon its education, environment, economic and social outcomes in recent years. It has ...Lees meer
This collection of work by leading scholars investigates the impact of the globalization process on some selected Asian economies and societies. With ...Lees meer
How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides ...Lees meer
Globalization has changed business the world over. Financial crises in the West and parts of Asia have triggered a search for new models and ways of d...Lees meer
Chinese economic reform has been undertaken through a series of phased reforms. The goal of Chinese economic reform was to generate sufficient surplus...Lees meer
There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing i...Lees meer
A comprehensive, structured, and up-to-date introduction to the law governing the dissemination of information in a computer-mediated world in China, ...Lees meer
For more than two decades Australia has not only prospered without a recession but has achieved a higher growth rate than any Western country. This ac...Lees meer
Our contemporary era has witnessed the remarkable development of China-ASEAN relations. Both sides have pledged to establish and develop a comprehensi...Lees meer
This book focuses on the strategic challenges, strategic responses, and strategies for China's state-owned enterprises (SOE), which face significant c...Lees meer
This book looks at the new configuration taken by Asia-Europe economic relations. It is set against the background of the inclusion of China in the WT...Lees meer
This book is intended to provide the narratives and analytics of China's spatial (dis)integration. Indeed, the Chinese nation is far too large and spa...Lees meer
The scale, nature and causes of labour disputes in China are identified and discussed in this comprehensive review as well as how they can be managed....Lees meer
This book is based upon extensive and repeated fieldwork, close observation and familiarity with institutional detail. It traces Vietnam's early attem...Lees meer
The Chinese Government's five-year strategy for social and economic development to 2015 includes the aim of making the southwestern province of Yunnan...Lees meer
This detailed study of female entrepreneurship in Asia examines the high economic growth that is increasingly driven by market-oriented economic refor...Lees meer
A number of indicators point to rapid and extraordinary shifts in the Chinese high-technology landscape. This book places special emphasis on ulta-mod...Lees meer
The venture capital market in China has been developing for over twenty years. Over this period, the legal frameworks surrounding China's venture capi...Lees meer
Aimed at people interested in management and Human Resources in China, this book is a collection of original and researched case studies on a variety ...Lees meer