Online Consumer Psychology

• Paperback | Engels | Advertising and Consumer Psychology
• Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics... Lees meer

Applying Social Cognition to Consumer-Focused Strategy

• Hardcover | Engels | Advertising and Consumer Psychology
• This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion,... Lees meer

Applying Social Cognition to Consumer-Focused Strategy

• Paperback | Engels | Advertising and Consumer Psychology
• Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer... Lees meer

Online Consumer Psychology

• Paperback | Engels | Advertising and Consumer Psychology
• This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretic... Lees meer

Sports Marketing and the Psychology of Marketing Communication

• Hardcover | Engels | Advertising and Consumer Psychology
• This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychol... Lees meer

Brick & Mortar Shopping in the 21st Century

• Paperback | Engels | Advertising and Consumer Psychology
• This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In ... Lees meer

Values, Lifestyles, and Psychographics

• Hardcover | Engels | Advertising and Consumer Psychology
• This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both pract... Lees meer

Creating Images and the Psychology of Marketing Communication

• Hardcover | Engels | Advertising and Consumer Psychology
• The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied ... Lees meer

Brand Equity & Advertising

David A Aaker, Alexander L Biel

• Paperback | Engels | Advertising and Consumer Psychology
• The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot... Lees meer

Diversity in Advertising

• Hardcover | Engels | Advertising and Consumer Psychology
• This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a col... Lees meer

Persuasive Imagery

• Hardcover | Engels | Advertising and Consumer Psychology
• This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors i... Lees meer

Brick & Mortar Shopping in the 21st Century

• Hardcover | Engels | Advertising and Consumer Psychology
• This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In ... Lees meer