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Boeken geschreven door Larry Percy
-
Strategic Brand Management
Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
- Paperback | Engels
- A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and ... Lees meer
€ 75,95Levering 1 à 2 weken€ 75,95Levering 1 à 2 weken -
Strategic Integrated Marketing Communications
Larry Percy
- Hardcover | Engels
- This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communi... Lees meer
€ 209,45Levering 1 à 2 weken€ 209,45Levering 1 à 2 weken -
Strategic Integrated Marketing Communications
Larry Percy
- Paperback | Engels
- This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communi... Lees meer
€ 59,45Levering 1 à 2 weken€ 59,45Levering 1 à 2 weken -
Strategic Integrated Marketing Communications
Larry Percy
- Hardcover | Engels
- The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic lo... Lees meer
€ 195,95Levering 1 à 2 weken€ 195,95Levering 1 à 2 weken -
Marketing Research That Pays Off
William Winston, Larry Percy
- Hardcover | Engels | Haworth Marketing Resources
- From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research Tha... Lees meer
€ 182,45Levering 1 à 2 weken€ 182,45Levering 1 à 2 weken -
Strategic Advertising Management
Larry Percy, Richard Rosenbaum-Elliott
- Paperback | Engels
- Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketi... Lees meer
€ 71,45Levering 1 à 2 weken€ 71,45Levering 1 à 2 weken -
Marketing Communications
John R Rossiter, Larry Percy, Lars Bergkvist
- Hardcover | Engels
- Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to pro... Lees meer
€ 230,95Levering 1 à 2 weken€ 230,95Levering 1 à 2 weken -
Marketing Communications
John R Rossiter, Larry Percy, Lars Bergkvist
- Paperback | Engels
- Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to pro... Lees meer
€ 78,95Levering 1 à 2 weken€ 78,95Levering 1 à 2 weken -
Strategic Integrated Marketing Communications
Larry Percy
- Paperback | Engels
- The key to effective integrated marketing communication is planning, and that is what this book is all about. It provides a disciplined, systematic lo... Lees meer
€ 54,45Levering 1 à 2 weken€ 54,45Levering 1 à 2 weken -
Studyguide for Strategic Advertising Management by Percy, Larry, ISBN 9780199532575
Larry Percy, Cram101 Textbook Reviews
- Paperback | Engels
- Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of t... Lees meer
€ 29,45Levertermijn 1 à 4 weken€ 29,45Levertermijn 1 à 4 weken -
Marketing Research That Pays Off
William Winston, Larry Percy
- Paperback | Engels | Haworth Marketing Resources
- From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research Tha... Lees meer
€ 82,95Levering 1 à 2 weken€ 82,95Levering 1 à 2 weken
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