- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door David A Aaker
-
Brand Relevance
David A Aaker
- Hardcover | Engels
- Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of b... Lees meer
€ 34,95Levering 1 à 2 weken€ 34,95Levering 1 à 2 weken -
Managing Brand Equity
David A Aaker
- Hardcover | Engels
- In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship b... Lees meer
€ 60,95Levering 1 à 4 weken€ 60,95Levering 1 à 4 weken -
Brand Equity & Advertising
David A Aaker, Alexander L Biel
- Hardcover | Engels
- The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot... Lees meer
€ 252,45Levering 1 à 2 weken€ 252,45Levering 1 à 2 weken -
Marketing Research
V Kumar, Robert P Leone, David A Aaker, George S Day
- Paperback | Engels
- Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of ma... Lees meer
€ 223,45Levering 1 à 2 weken€ 223,45Levering 1 à 2 weken -
Marketing Research, International Student Version
David A Aaker, V Kumar, Robert P Leone, George S Day
- Paperback | Engels
- This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This h... Lees meer
€ 67,45Levering 1 à 2 weken€ 67,45Levering 1 à 2 weken -
Brand Equity & Advertising
David A Aaker, Alexander L Biel
- Paperback | Engels | Advertising and Consumer Psychology
- The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest bot... Lees meer
€ 117,95Levering 1 à 2 weken€ 117,95Levering 1 à 2 weken -
Building Strong Brands
David A Aaker
- Hardcover | Engels
- In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstr... Lees meer
€ 45,95Levering 2 à 3 weken€ 45,95Levering 2 à 3 weken -
Brand Leadership
David A Aaker, Erich Joachimsthaler
- Paperback | Engels
- A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in impo... Lees meer
€ 35,45Levering 2 à 3 weken€ 35,45Levering 2 à 3 weken -
Strategisches Markt-Management
David A Aaker
- Paperback | Duits
- Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer- ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Managem... Lees meer
€ 54,45Levertermijn 1 à 4 weken€ 54,45Levertermijn 1 à 4 weken -
Developing Business Strategies
David A Aaker
- Hardcover | Engels
- "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning st... Lees meer
€ 72,95Levering 1 à 2 weken€ 72,95Levering 1 à 2 weken -
Brand Portfolio Strategy
David A Aaker
- Paperback | Engels
- In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how ... Lees meer
€ 41,95Levering 2 à 3 weken€ 41,95Levering 2 à 3 weken -
Spanning Silos
David A Aaker
- Hardcover | Engels
- Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inc... Lees meer
€ 33,95Verwachte leverdatum onbekend€ 33,95Verwachte leverdatum onbekend -
Strategic Market Management
David A Aaker, Christine Moorman
- Paperback | Engels
- Strategic Market Management , helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text... Lees meer
€ 146,95Verwachte leverdatum onbekend€ 146,95Verwachte leverdatum onbekend
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