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Reeksen: boeken uit de reeks Routledge Studies in the History of Marketing
-
Foundations of Marketing Thought
D G Brian Jones, Mark Tadajewski
- Hardcover | Engels | Routledge Studies in the History of Marketing
- The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20 th century emerg... Lees meer
€ 182,45Levering 1 à 2 weken€ 182,45Levering 1 à 2 weken -
Pioneering African-American Women in the Advertising Business
Judy Foster Davis
- Paperback | Engels | Routledge Studies in the History of Marketing
- Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contribut... Lees meer
€ 54,95Levering 1 à 2 weken€ 54,95Levering 1 à 2 weken -
Digital Dawn in Adland
Robert Crawford
- Hardcover | Engels | Routledge Studies in the History of Marketing
- Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the adv... Lees meer
€ 182,45Levering 1 à 2 weken€ 182,45Levering 1 à 2 weken -
The Foundations of Marketing Practice
Ronald Fullerton
- Paperback | Engels | Routledge Studies in the History of Marketing
- Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards dev... Lees meer
€ 54,45Levering 1 à 2 weken€ 54,45Levering 1 à 2 weken -
On The Origins of Self-Service
Franck Cochoy
- Paperback | Engels | Routledge Studies in the History of Marketing
- Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via dep... Lees meer
€ 55,95Levertermijn 1 à 4 weken€ 55,95Levertermijn 1 à 4 weken -
Foundations of Marketing Thought
D G Brian Jones, Mark Tadajewski
- Paperback | Engels | Routledge Studies in the History of Marketing
- The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20 th century emerg... Lees meer
€ 56,95Levering 1 à 2 weken€ 56,95Levering 1 à 2 weken -
Managing the Marketplace
Matthew Bailey
- Paperback | Engels | Routledge Studies in the History of Marketing
- This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. In th... Lees meer
€ 59,45Levering 1 à 2 weken€ 59,45Levering 1 à 2 weken -
The Foundations of Marketing Practice
Ronald Fullerton
- Hardcover | Engels | Routledge Studies in the History of Marketing
- Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude towards dev... Lees meer
€ 202,95Levering 1 à 2 weken€ 202,95Levering 1 à 2 weken -
A History of American Consumption
Terrence Witkowski
- Hardcover | Engels | Routledge Studies in the History of Marketing
- The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the... Lees meer
€ 199,45Levertermijn 1 à 4 weken€ 199,45Levertermijn 1 à 4 weken -
On the Origins of Self-Service
Franck Cochoy
- Hardcover | Engels | Routledge Studies in the History of Marketing
- Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via dep... Lees meer
€ 230,95Levertermijn 1 à 4 weken€ 230,95Levertermijn 1 à 4 weken -
Pioneering African-American Women in the Advertising Business
Judy Davis
- Hardcover | Engels | Routledge Studies in the History of Marketing
- This revealing book examines the careers of the few African-American women who overcame the institutional sexism and racism of the advertising industr... Lees meer
€ 202,95Levertermijn 1 à 4 weken€ 202,95Levertermijn 1 à 4 weken -
Digital Dawn in Adland
Robert Crawford
- Paperback | Engels | Routledge Studies in the History of Marketing
- Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the adv... Lees meer
€ 51,45Levering 1 à 2 weken€ 51,45Levering 1 à 2 weken -
A History of American Consumption
Terrence Witkowski
- Paperback | Engels | Routledge Studies in the History of Marketing
- The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the... Lees meer
€ 61,95Verwachte leverdatum onbekend€ 61,95Verwachte leverdatum onbekend
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