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Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by...Lees meer
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and propos...Lees meer
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with so...Lees meer
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of ...Lees meer
Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focu...Lees meer
This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in mult...Lees meer
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It ...Lees meer
This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspe...Lees meer
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinkin...Lees meer
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time w...Lees meer
This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-...Lees meer
Emotional intelligence, often referred to as emotional quotient (EQ), has emerged as a critical soft skill in public relations (PR), proven essential ...Lees meer
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) s...Lees meer
This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with org...Lees meer
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology - but what are they talking about? Why do some p...Lees meer
This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public ...Lees meer
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant so...Lees meer
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of t...Lees meer
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time w...Lees meer
An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The au...Lees meer
Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations,...Lees meer
The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from a...Lees meer
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay atte...Lees meer
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant so...Lees meer