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This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and give...Lees meer
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadia...Lees meer
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigate...Lees meer
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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of publ...Lees meer
Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as ...Lees meer
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a...Lees meer
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of publ...Lees meer