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Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesth...Lees meer
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Lees meer
Illustrates various issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different ...Lees meer
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Lees meer
Illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of dif...Lees meer
This text offers the basics of news media feature writing and guides motivated beginners down the right path toward success as professional feature wr...Lees meer
This volume opens with a debate about the degree to which men and women are different. It then offers more abstract and theoretical discussions about ...Lees meer
Containing studies of content, effects, and policy, this volume offers research conducted by social scientists and cultural studies scholars. It consi...Lees meer
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this se...Lees meer
Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesth...Lees meer
This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studie...Lees meer
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.Lees meer
This research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love ...Lees meer
Combining topics for video production courses, this text is an integration of theory and production techniques. It covers basics for writing, shooting...Lees meer
This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live ...Lees meer
This study systematically examines empirical strategies for the teaching of media, focusing on 14-16 year-old students. It describes an international ...Lees meer
This volume addresses communication and its roles in the problems and prospects of community, and is intended for scholars in communiation, cultural s...Lees meer
A cultural analysis of African-American communication. It emphasizes identity, rules and strategies that characterize communication for group members....Lees meer
This manual - which is free to adopters - presents case studies of organizational and individual problems that may become crises, and the communicatio...Lees meer
Computers have changed the landscape of both gathering and disseminating information throughout the world. This work is designed to show both students...Lees meer
Offers a comprehensive reference for media effects study. Covering the field of media effects arena, this title provides material as well as chapters ...Lees meer
This work tackles the task of conceptualizing, detecting, and labelling the influence of imported television. It challenges the "de facto" dominant pa...Lees meer
The reader is encouraged to explore fundamental beliefs with this book - understanding of what the radio enterprise should be about: entertainment and...Lees meer
A thorough examination of the roles electronic media play in campaign comm & an analysis of political advertising as a vehicle for conveying messages....Lees meer