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The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to fur...Lees meer
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Provides evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. This book features chapters whic...Lees meer
In recent years, a growing emphasis has been placed on tourism experiences and attractions related to food. In many cases eating out while on holiday ...Lees meer
As the tourist industry becomes increasingly important to communities around the world, the need to develop tourism in a sustainable manner has also b...Lees meer
Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consu...Lees meer
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skil...Lees meer
This book comments on the complexities of Mediterranean tourism, with contributions from researchers, consultants, managers and advisors from thirteen...Lees meer