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The pharmaceutical industry plays a hugely important role in the health care system and economy, and this book offers greater understanding of the str...Lees meer
Trust is a pervasive catalyst of human and business relationships that has inspired interest in researchers and practitioners alike. It has been shown...Lees meer
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It...Lees meer
Using a diffusion approach and comparisons between Australia and the U.S., this book examines the question: what are the barriers keeping the American...Lees meer
For centuries, almost all economic activity was family-based. The family business rested on the division of labor among family members. Therefore the ...Lees meer
Human resource management (HRM) has a significant impact on companies' performance, as evidenced by research conducted in multinational companies (MNC...Lees meer
In this work, the authors investigate the role, status and influence of Personnel or Human Resource directors. They offer both theoretical perspective...Lees meer
Edited by two leading scholars, this volume brings together a range of contributions that analyze and explain distinct patterns of regional developmen...Lees meer
Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tour...Lees meer
For many decades, management in its research and practice has been in need of an alternative approach and paradigm to understanding human behaviours.T...Lees meer
The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real lif...Lees meer
This book offers a new approach to designing the knowledge management process and integrating it with the implementation of Industry 4.0 technology.Lees meer
The book explores how diverse stakeholder groups--particularly community and regulatory stakeholders--shape corporate environmental practices. Focusin...Lees meer
This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. It will be a useful reference to t...Lees meer
Urban Regeneration Management analyzes the regeneration management process, locating the issues within both local and international perspectives, crit...Lees meer
This book offers a critical and retrospective description of collaborative research activity in the United States in an effort to provide a prospectiv...Lees meer
A "neo-industrial" economy is emerging, where the use of projects and temporary organisations are increasingly used in industry. It examines this phen...Lees meer
Collective bargaining between employers and trade unions has profoundly changed working conditions in companies around the globe. But why do we start ...Lees meer
The asymmetry of responsibilities between management and corporate governance both for day-to-day operations and the board's monthly or quarterly revi...Lees meer
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews wi...Lees meer
Crowdsourcing for Innovation in Higher Education aims to transform the education space by enhancing existing methodologies and offering innovative pos...Lees meer
This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theor...Lees meer
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key pri...Lees meer
This edited volume at Bangladesh tourism and how it has developed and flourished. It first looks at tourism policy planning and provides a comprehensi...Lees meer