Political Marketing in the 2016 U.S. Presidential Election

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates an... Lees meer

Political Marketing and Management in the 2020 New Zealand General Election

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in ... Lees meer

Political Marketing in the 2020 U.S. Presidential Election

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events lead... Lees meer

Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups

Andrew Lim

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestini... Lees meer

Political Branding Strategies

Lorann Downer

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia ... Lees meer

Political Marketing in the 2021 Canadian Federal Election

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and brand... Lees meer

Political Marketing Alchemy

André Turcotte

• Paperback | Engels | Palgrave Studies in Political Marketing and Management
• Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outc... Lees meer

Marketing Leadership in Government

Edward Elder

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective c... Lees meer

Political Marketing and the 2015 UK General Election

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core me... Lees meer

Political Marketing in the 2016 U.S. Presidential Election

• Paperback | Engels | Palgrave Studies in Political Marketing and Management
• This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates an... Lees meer

Applying Public Opinion in Governance

Scott Edward Bennett

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United ... Lees meer

Political Marketing and Management in Ghana

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes b... Lees meer

Political Marketing and Management in the 2017 New Zealand Election

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacind... Lees meer

Political Marketing Alchemy

André Turcotte

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outc... Lees meer

Applying Public Opinion in Governance

Scott Edward Bennett

• Paperback | Engels | Palgrave Studies in Political Marketing and Management
• This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United ... Lees meer

Marketing Leadership in Government

Edward Elder

• Paperback | Engels | Palgrave Studies in Political Marketing and Management
• This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective c... Lees meer

Political Marketing and Management in Ghana

• Paperback | Engels | Palgrave Studies in Political Marketing and Management
• This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes b... Lees meer

Political Marketing in the 2019 Canadian Federal Election

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the di... Lees meer

Political Branding in Turbulent Times

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. T... Lees meer

Recruiting and Retaining Party Activists

Robin T Pettitt

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door ... Lees meer

Market Driven Political Advertising

Andrew Hughes

• Hardcover | Engels | Palgrave Studies in Political Marketing and Management
• Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transformin... Lees meer