Contemporary Trends in Marketing

• Hardcover | Engels | Palgrave Studies in Marketing, Organizations and Society
• This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly em... Lees meer

Visualizing Marketing

S Umit Kucuk

• Hardcover | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concept... Lees meer

The Customer Asset

Neil Bendle, Shane Wang

• Paperback | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors... Lees meer

Maladaptive Consumer Behavior

• Hardcover | Engels | Palgrave Studies in Marketing, Organizations and Society
• This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does no... Lees meer

Godfather Marketing

Gianluigi Guido

• Hardcover | Engels | Palgrave Studies in Marketing, Organizations and Society
• In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will ... Lees meer

Marketing Effectiveness and Accountability in SMEs

Trevor A Smith

• Paperback | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method inves... Lees meer

The Customer Asset

Neil Bendle, Shane Wang

• Hardcover | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors... Lees meer

Marketing Effectiveness and Accountability in SMEs

Trevor A Smith

• Hardcover | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method inves... Lees meer

Financial Dimensions of Marketing Decisions

David W Stewart

• Paperback | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marke... Lees meer

Visualizing Marketing

S Umit Kucuk

• Paperback | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concept... Lees meer

Financial Dimensions of Marketing Decisions

David W Stewart

• Hardcover | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marke... Lees meer

Contemporary Trends in Marketing

• Paperback | Engels | Palgrave Studies in Marketing, Organizations and Society
• This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly em... Lees meer

From Marking Products to Marketing Brands

Ross D Petty

• Hardcover | Engels | Palgrave Studies in Marketing, Organizations and Society
• This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the bran... Lees meer