Net Benefit

W Rowan

• Paperback | Engels | MacMillan Business
• This book explores the possible creation and impact of electronic markets underpinned by government. How far could electronic trade go? The author out... Lees meer

Trademarks

Tom Blackett

• Hardcover | Engels | MacMillan Business
• For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that e... Lees meer

Contemporary British Industrial Relations

Fred Bayliss, Sid Kessler

• Paperback | Engels | MacMillan Business
• In this third edition the authors have revised and updated their popular textbook to take into account the new government as well as to examine recent... Lees meer

Plan to Win

J Garside

• Hardcover | Engels | MacMillan Business
• This book provides a clear and practical approach to creating and implementing cost-effective business processes. Focusing on the key elements of a ro... Lees meer

Financial Aspects of Marketing

Ruth A Schmidt, Helen Wright

• Paperback | Engels | MacMillan Business
• This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered ... Lees meer

European Business

Neil Harris

• Paperback | Engels | MacMillan Business
• European Business 2nd edition explores the interaction between European business and their environment using up-to-date case studies. Drawing upon a r... Lees meer

Acquisition

N Hubbard

• Hardcover | Engels | MacMillan Business
• Many acquisitions fail yet acquirers continue to make the same mistakes: poor planning, lack of communication and mishandled implementation. In this f... Lees meer

Leveraged Innovation

F Bidault, Charles Despres, C Butler

• Hardcover | Engels | MacMillan Business
• Leveraged Innovation reveals that a dramatically different approach to the supplier-client relationship is being developed by leading companies around... Lees meer

Energise Your Enterprise

Peter Wickens

• Hardcover | Engels | MacMillan Business
• In this new book Peter Wickens gets to the very core of what makes a successful and dynamic enterprise. Building upon his earlier work in, The Ascenda... Lees meer

Acquisition

N Hubbard

• Paperback | Engels | MacMillan Business
• Many acquisitions fail yet acquirers continue to make the same mistakes: poor planning, lack of communication and mishandled implementation. In this f... Lees meer

International Turnaround Management

B Arpi

• Hardcover | Engels | MacMillan Business
• The role of a Turnaround Manager is to save companies from a seriously unprofitable situation. This may follow a merger, take-over, restructure or as ... Lees meer

Successful Management

N Bain

• Hardcover | Engels | MacMillan Business
• This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A ... Lees meer

Applied Economics

• Paperback | Engels | MacMillan Business
• Written by a team of experienced writers with contributions from specialist economists, Applied Economics combines up-to-date information with theory ... Lees meer

Profit from Time

Ian C Gregory, Simon B Rawling

• Hardcover | Engels | MacMillan Business
• Why Time Compression - Time Compression and Business Strategy - The Fundamentals of Time Compression - Time Compression and the Supply Chain - Time an... Lees meer

Successful Management

N Bain

• Paperback | Engels | MacMillan Business
• This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A ... Lees meer

Beyond World Class

C Morton

• Hardcover | Engels | MacMillan Business
• Being 'world class' is inextricably linked to being competitive. In this new book the author builds upon Becoming World Class and incorporates his exp... Lees meer

Business-Driven Research & Development

A Ganguly

• Paperback | Engels | MacMillan Business
• Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The b... Lees meer

Internet Strategies

D Stroud

• Hardcover | Engels | MacMillan Business
• The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness... Lees meer

Intellectual Capital

Johan Roos, Leif Edvinsson, Nicola C Dragonetti

• Hardcover | Engels | MacMillan Business
• Intellectual Capital refers to one of the most important sources of business advantage - the knowledge within the organisation of how to create value ... Lees meer

Business in a Virtual World

Fiona Czerniawska, G Potter

• Hardcover | Engels | MacMillan Business
• Information undoubtedly represents one of the key competitive weapons of the next decade, whether it takes the form of tracking the shopping habits of... Lees meer

Strategies for Central and Eastern Europe

• Hardcover | Engels | MacMillan Business
• Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Ce... Lees meer

Confronting Company Politics

B Stone

• Hardcover | Engels | MacMillan Business
• Many companies and organisations have embarked upon change programmes as part of a quest for a common vision, identity and set of values. These progra... Lees meer

Global Cash Management in Europe

• Hardcover | Engels | MacMillan Business
• The single European Market, the Second Banking Directive, relaxation of cross-border capital and funds movements and the possible introduction of a si... Lees meer

International Tourism

François Vellas, Lionel Bécherel

• Paperback | Engels | MacMillan Business
• This is a text for students of international tourism at HND and undergraduate level. It looks at a number of aspects of tourism: market trends and for... Lees meer