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Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strat...Lees meer
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Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strat...Lees meer
There has been an increasing recognition that financial knowledge (i.e., literacy) is lacking across the population. Moreover, there is recognition th...Lees meer
Rural Families and Work focuses on the findings of the Rural Families Speak research study and the theoretical frameworks that are utilized to examine...Lees meer
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Us...Lees meer
There has been an increasing recognition that financial knowledge (i.e., literacy) is lacking across the population. Moreover, there is recognition th...Lees meer
This fascinating collection analyzes the impact of Western consumer culture on local cultures and consumption in Southeast Europe and East Asia. Cult...Lees meer
Mobile Chinese Entrepreneurs draws extensively on the narratives of sixteen small-to-medium business owners, born on the mainland, who have immigrated...Lees meer
This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathere...Lees meer
U. S. Social Welfare Reform examines pivotal changes in social welfare for low-income families in the United States between 1981, the advent of the Re...Lees meer
This book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors such as saving, spending, and in...Lees meer
Rural Families and Work focuses on the findings of the Rural Families Speak research study and the theoretical frameworks that are utilized to examine...Lees meer
Technology and Household Consumption is a comprehensive text that provides insights into technology's impact on consumer behavior and the household en...Lees meer
Significant recent changes in the structure and composition of households make the study of the economic relationships within the household of particu...Lees meer