Business Model Innovation

Daniela Andreini, Cristina Bettinelli

• Paperback | Engels | International Advanced Management Studies
• This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the... Lees meer

International Marketing Strategy

Giovanna Pegan, Donata Vianelli, Patrizia de Luca

• Paperback | Engels | International Advanced Management Studies
• Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for compa... Lees meer

Impact of Culture on Management of Foreign SMEs in China

Rubens Pauluzzo, Bin Shen

• Hardcover | Engels | International Advanced Management Studies
• This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of compani... Lees meer

Business Model Innovation

Daniela Andreini, Cristina Bettinelli

• Hardcover | Engels | International Advanced Management Studies
• This book presents a systematic literature review of 156 published papers on business model innovation (BMI). The aim is to identify and integrate the... Lees meer

Managing Sustainability

• Hardcover | Engels | International Advanced Management Studies
• Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to... Lees meer

The Experience Logic as a New Perspective for Marketing Management

• Paperback | Engels | International Advanced Management Studies
• Introduction to the experience logic: Key concepts and contents.- Part I: Theoretical contributions.- Experiential perspective in management literatur... Lees meer

Entrepreneurial Essence in Family Businesses

Bernardo Bertoldi

• Paperback | Engels | International Advanced Management Studies
• This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspecti... Lees meer

Marketing in Culturally Distant Countries

Giovanna Magnani

• Paperback | Engels | International Advanced Management Studies
• The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in "dista... Lees meer

Art and Business

Stefania Masè

• Hardcover | Engels | International Advanced Management Studies
• Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies ado... Lees meer

International Marketing Strategy

Giovanna Pegan, Donata Vianelli, Patrizia de Luca

• Hardcover | Engels | International Advanced Management Studies
• Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for compa... Lees meer

Marketing Innovations in the Automotive Industry

Elena Candelo

• Hardcover | Engels | International Advanced Management Studies
• This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more e... Lees meer

The Experience Logic as a New Perspective for Marketing Management

• Hardcover | Engels | International Advanced Management Studies
• Introduction to the experience logic: Key concepts and contents.- Part I: Theoretical contributions.- Experiential perspective in management literatur... Lees meer

Innovation in Community-Based Private Practices Through Ehealth

Nicola Cobelli

• Hardcover | Engels | International Advanced Management Studies
• There are many definitions of eHealth and no consensus around the underlying idea. Most contributions on eHealth focus on informatic, public health, l... Lees meer

Managing Sustainability

• Paperback | Engels | International Advanced Management Studies
• Companies and policy makers are prioritizing environmental, social, and governance goals as part of their strategies. Academic research has started to... Lees meer

Impact of Culture on Management of Foreign SMEs in China

Rubens Pauluzzo, Bin Shen

• Paperback | Engels | International Advanced Management Studies
• This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of compani... Lees meer

Strategic Agility in Dynamic Business Environments

Marco Balzano, Guido Bortoluzzi

• Hardcover | Engels | International Advanced Management Studies
• Strategic agility is a fast-growing paradigm for strategic thinking and strategy-making that is finding increasing acceptance both in academia and pra... Lees meer

Art and Business

Stefania Masè

• Paperback | Engels | International Advanced Management Studies
• Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies ado... Lees meer

Marketing and Customer Loyalty

Mauro Cavallone

• Paperback | Engels | International Advanced Management Studies
• This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approac... Lees meer

Entrepreneurial Essence in Family Businesses

Bernardo Bertoldi

• Hardcover | Engels | International Advanced Management Studies
• This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspecti... Lees meer

Marketing in Culturally Distant Countries

Giovanna Magnani

• Hardcover | Engels | International Advanced Management Studies
• 1. Introduction: A Multi-Level Cultural Contexts Framework.- 2. Marketing in "Distant" Countries.- 3. A Review of Culture-Bound Approaches to Internat... Lees meer

Early Internationalizing Firms

Rubina Romanello, Maria Chiarvesio

• Hardcover | Engels | International Advanced Management Studies
• This monograph offers a thorough review of four decades of research on early internationalizing firms, focusing on Born Globals and International New ... Lees meer

Innovation in Community-Based Private Practices Through Ehealth

Nicola Cobelli

• Paperback | Engels | International Advanced Management Studies
• There are many definitions of eHealth and no consensus around the underlying idea. Most contributions on eHealth focus on informatic, public health, l... Lees meer

Marketing and Customer Loyalty

Mauro Cavallone

• Hardcover | Engels | International Advanced Management Studies
• This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approac... Lees meer