Integrated Marketing Communication

• Paperback | Engels | Integrated Marketing Communication
• Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experie... Lees meer

Integrated Marketing Communication

• Hardcover | Engels | Integrated Marketing Communication
• Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experie... Lees meer

Sport Teams, Fans, and Twitter

Brandi Watkins

• Paperback | Engels | Integrated Marketing Communication
• A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examin... Lees meer

Integrated Marketing Communications in Risk and Crisis Contexts

Robert S Littlefield, Deanna D Sellnow, Timothy L Sellnow

• Paperback | Engels | Integrated Marketing Communication
• Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The au... Lees meer

Celebrity and the American Political Process

Jennifer Brubaker

• Hardcover | Engels | Integrated Marketing Communication
• This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political sy... Lees meer

Celebrity and the American Political Process

Jennifer Brubaker

• Paperback | Engels | Integrated Marketing Communication
• This book uses an integrated marketing communication perspective to examine the brand of the celebrity as it is brought into the American political sy... Lees meer

Corporate Communication and Integrated Marketing Communication

Christina L McDowell Marinchak, Sarah M Deiuliis

• Hardcover | Engels | Integrated Marketing Communication
• In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communicati... Lees meer

Integrated Marketing Communications in Risk and Crisis Contexts

Robert S Littlefield, Deanna D Sellnow, Timothy L Sellnow

• Hardcover | Engels | Integrated Marketing Communication
• Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to... Lees meer