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Reeksen: boeken uit de reeks Handel Und Internationales Marketing Retailing and Internati
-
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels
Katja Wagner
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the developm... Lees meer
€ 105,45Levertermijn 1 à 4 weken€ 105,45Levertermijn 1 à 4 weken -
Online Growth Options for Retailers
Matthias Schu
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
International Retailers' Performance in Host Countries
Lukas Morbe
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Lukas Morbe sheds light on important antecedents of international retailers' local performance including international strategies and their local impl... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
Retail Brand Equity and Loyalty
Julia Katharina Weindel
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Se... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
Retail Branding and Store Loyalty
Bettina Berg
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
Branchenübergreifende Analyse Des Aufbaus Einer Starken Retail Brand
Frank Hälsig
- Paperback | Duits | Handel Und Internationales Marketing Retailing and Internati
- Frank Hälsig entwickelt und überprüft mittels seiner empirischen Studie in fünf Einzelhandelsbranchen ein umfassendes Wirkungsmodell, welches die Einf... Lees meer
€ 73,95Levertermijn 1 à 4 weken€ 73,95Levertermijn 1 à 4 weken -
Retail Internationalization in Emerging Countries
Karin Pennemann
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of deve... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
Online Shopping Intentions
Anne Fota
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e... Lees meer
€ 105,45Levertermijn 1 à 4 weken€ 105,45Levertermijn 1 à 4 weken -
Omni-Channel Retailing
Amelie Winters
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based ... Lees meer
€ 116,45Levertermijn 1 à 4 weken€ 116,45Levertermijn 1 à 4 weken -
Kommunikationsverweigerung Und -Störung
Judith Schloffer
- Paperback | Duits | Handel Und Internationales Marketing Retailing and Internati
- Die laufenden Innovationen im Bereich der Kommunikationstechnologien ermöglichen es den Unternehmen, durch immer neue Formen der Kommunikation wie z.B... Lees meer
€ 54,45Levertermijn 1 à 4 weken€ 54,45Levertermijn 1 à 4 weken -
Technology-Oriented Customer Touchpoints in Context of Services in Retailing
Tobias Röding
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in o... Lees meer
€ 89,95Levertermijn 1 à 4 weken€ 89,95Levertermijn 1 à 4 weken -
The Replication of Retail Fashion Formats Into Foreign Countries
Christoph Schröder
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
Essays on Congruence Theory in Marketing
Robér Rollin
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that ca... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
Online Growth Options for Retailers
Matthias Schu
- Hardcover | Engels | Handel Und Internationales Marketing Retailing and Internati
- Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
The Pursuit of Food Well-Being
Florentine Frentz
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in ... Lees meer
€ 105,45Levertermijn 1 à 4 weken€ 105,45Levertermijn 1 à 4 weken -
Corporate Brand Management International Tätiger Unternehmen
Judith Giersch
- Paperback | Duits | Handel Und Internationales Marketing Retailing and Internati
- Immer mehr Unternehmen messen dem Aufbau einer starken Corporate Brand eine hohe Bedeutung zu. International tätige Unternehmen betreiben in ihrem Hei... Lees meer
€ 73,95Levertermijn 1 à 4 weken€ 73,95Levertermijn 1 à 4 weken -
International Small and Medium-Sized Enterprises
Edith Olejnik
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- With growing international business, small and medium-sized enterprises (SMEs) have been faced with increased competition, but also with enhanced oppo... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
Die Bedeutung Von Musik Für Die Gestaltung Von Markenpersönlichkeit
Johannes Flecker
- Paperback | Duits | Handel Und Internationales Marketing Retailing and Internati
- Die Erforschung der Bedeutung von Musik für das Marketing und die Käuferverhaltensforschung hat erst eine kurze Tradition. Im Rahmen einer empirische... Lees meer
€ 64,45Levertermijn 1 à 4 weken€ 64,45Levertermijn 1 à 4 weken -
Emotionale Intelligenz Und Verkaufsperformance
Andreas Zehetner
- Paperback | Duits | Handel Und Internationales Marketing Retailing and Internati
- Andreas Zehetner untersucht Effekte von emotionaler Intelligenz (EI) auf die Performance im technischen Vertrieb. Seine Ergebnisse zeigen, dass Verkau... Lees meer
€ 59,45Levertermijn 1 à 4 weken€ 59,45Levertermijn 1 à 4 weken -
Congruency, Expectations and Consumer Behavior in Digital Environments
Frederic Nimmermann
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- A progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transform... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken -
Advertorials Versus Klassische Printwerbung
Florian Dorner
- Paperback | Duits | Handel Und Internationales Marketing Retailing and Internati
- Florian Dorner legt eine umfassende Analyse der aktuellen Kommunikationsform 'Advertorials', die redaktionell bearbeitete Texte und Werbung kombiniert... Lees meer
€ 59,45Levertermijn 1 à 4 weken€ 59,45Levertermijn 1 à 4 weken -
Restructuring of Food Retail Markets in Countries of the Global South
Christine Hobelsberger
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- This explorative, primary data-based study provides findings on the first nearly two decades of the emerging supermarket industry in Bangladesh, in pa... Lees meer
€ 116,45Levertermijn 1 à 4 weken€ 116,45Levertermijn 1 à 4 weken -
Event Marketing in the Context of Higher Education Marketing and Digital Environments
Florian Neus
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literatu... Lees meer
€ 89,95Levertermijn 1 à 4 weken€ 89,95Levertermijn 1 à 4 weken -
Retail Internationalization
Stefan Elsner
- Paperback | Engels | Handel Und Internationales Marketing Retailing and Internati
- The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance du... Lees meer
€ 52,95Levertermijn 1 à 4 weken€ 52,95Levertermijn 1 à 4 weken