Driving Customer Appeal Through the Use of Emotional Branding

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies an... Lees meer

Marketing in the Cyber Era

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strateg... Lees meer

Driving Traffic and Customer Activity Through Affiliate Marketing

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in... Lees meer

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of c... Lees meer

Handbook of Research on Management of Cultural Products

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connect... Lees meer

Encouraging Participative Consumerism Through Evolutionary Digital Marketing

Hans Ruediger Kaufmann, Agapi Manarioti

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations an... Lees meer

Computer-Mediated Marketing Strategies

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development... Lees meer

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternati... Lees meer

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer... Lees meer

Handbook of Research on Retailer-Consumer Relationship Development

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interacti... Lees meer

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contri... Lees meer

Strategic Uses of Social Media for Improved Customer Retention

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages ... Lees meer

Global Marketing Strategies for the Promotion of Luxury Goods

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As g... Lees meer

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thr... Lees meer

Innovations in Services Marketing and Management

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining e... Lees meer

Strategic Perspectives in Destination Marketing

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers ... Lees meer

Customer Relationship Management Strategies in the Digital Era

Süphan Nasır

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• In today's global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of co... Lees meer

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive ... Lees meer

Strategic Marketing Management and Tactics in the Service Industry

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organiz... Lees meer

Promotional Strategies and New Service Opportunities in Emerging Economies

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher st... Lees meer

Managing Public Relations and Brand Image through Social Media

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand... Lees meer

Product Innovation through Knowledge Management and Social Media Strategies

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Companies competing on a global scale must endeavor to launch new initiatives, products, and services aimed to set them apart from their competitors. ... Lees meer

Emerging Trends and Innovation in Sports Marketing and Management in Asia

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this... Lees meer

Exploring the Rise of Fandom in Contemporary Consumer Culture

• Hardcover | Engels | Advances in Marketing, Customer Relationship Management, and E-Services
• This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area s... Lees meer