Driving Tourism through Creative Destinations and Activities

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism ... Lees meer

Tourism and Opportunities for Economic Development in Asia

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiq... Lees meer

Corporate Social Responsibility in the Hospitality and Tourism Industry

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Increased tourism benefits local economies by creating more revenue and employment options as interest in the location grows. However, as the hospital... Lees meer

Innovative Perspectives on Tourism Discourse

Bielenia Grajewska Magdalena

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strateg... Lees meer

Conservation and Promotion of Heritage Tourism

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage asset... Lees meer

Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current ... Lees meer

Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategie... Lees meer

Strategic Place Branding Methodologies and Theory for Tourist Attraction

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasi... Lees meer

New Business Opportunities in the Growing E-Tourism Industry

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Responding to the dual pressures of globalization and economic downturn, communities across the world formerly driven by agriculture and industry are ... Lees meer

Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• The stability and wealth of a nation's economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massi... Lees meer

Positioning and Branding Tourism Destinations for Global Competitiveness

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiati... Lees meer

Current Issues and Emerging Trends in Medical Tourism

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens more ava... Lees meer

Neoliberalism in the Tourism and Hospitality Sector

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Globalization is increasing interconnectedness and is offering immense opportunities for businesses worldwide. Although it has been taking place for h... Lees meer

Emerging Innovative Marketing Strategies in the Tourism Industry

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. E... Lees meer

Environmental Impacts of Tourism in Developing Nations

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• In the face of rapid industrialisation in the last few decades, the tourism economy has blossomed into a major industry with positive impacts such as ... Lees meer

Global Place Branding Campaigns across Cities, Regions, and Nations

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different... Lees meer

Global Dynamics in Travel, Tourism, and Hospitality

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if ... Lees meer

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances ... Lees meer

Special Interest Tourism in Southeast Asia

Bintang Handayani, Hugues Seraphin, Maximiliano E Korstanje

• Hardcover | Engels | Advances in Hospitality, Tourism, and the Services Industry
• As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Spec... Lees meer