Standaard Boekhandel gebruikt cookies en gelijkaardige technologieën om de website goed te laten werken en je een betere surfervaring te bezorgen.
Hieronder kan je kiezen welke cookies je wilt inschakelen:
Technische en functionele cookies
Deze cookies zijn essentieel om de website goed te laten functioneren, en laten je toe om bijvoorbeeld in te loggen. Je kan deze cookies niet uitschakelen.
Analytische cookies
Deze cookies verzamelen anonieme informatie over het gebruik van onze website. Op die manier kunnen we de website beter afstemmen op de behoeften van de gebruikers.
Marketingcookies
Deze cookies delen je gedrag op onze website met externe partijen, zodat je op externe platformen relevantere advertenties van Standaard Boekhandel te zien krijgt.
Je kan maximaal 250 producten tegelijk aan je winkelmandje toevoegen. Verwijdere enkele producten uit je winkelmandje, of splits je bestelling op in meerdere bestellingen.
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploratio...Lees meer
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishi...Lees meer
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploratio...Lees meer
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communicatio...Lees meer
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). Th...Lees meer
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communicatio...Lees meer
Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effec...Lees meer
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the ...Lees meer
With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including mark...Lees meer
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.Lees meer
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the ...Lees meer
The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishi...Lees meer
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effect...Lees meer
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). Th...Lees meer
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effect...Lees meer
New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in tradi...Lees meer