- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Boeken geschreven door Malcolm McDonald
-
The Complete Marketer
Malcolm McDonald, Mike Meldrum
- Paperback | Engels
- What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing ... Lees meer
€ 35,45Levering 1 à 2 weken€ 35,45Levering 1 à 2 weken -
Key Account Management
Diana Woodburn, Malcolm McDonald
- Paperback | Engels
- This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes f... Lees meer
€ 68,95Levering 1 à 2 weken€ 68,95Levering 1 à 2 weken -
Marketing in a Nutshell
Mike Meldrum, Malcolm McDonald
- Paperback | Engels
- Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will ... Lees meer
€ 36,95Levertermijn 1 à 4 weken€ 36,95Levertermijn 1 à 4 weken -
Marketing Planning for Services
Adrian Payne, Malcolm McDonald
- Paperback
- Provides an answer to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings ... Lees meer
€ 86,95Levertermijn 1 à 4 weken€ 86,95Levertermijn 1 à 4 weken -
Grokking Web Application Security
Malcolm McDonald
- E-book | Engels
- When you launch an application on the web, every hacker in the world has access to it. Are you sure your web apps can stand up to the most sophisticat... Lees meer
€ 49,20Onmiddellijk beschikbaar€ 49,20Onmiddellijk beschikbaar -
MBA Marketing
Malcolm McDonald, Ailsa Kolsaker
- Paperback | Engels | MBA | nr. 1
- This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowled... Lees meer
€ 74,45Levering 1 à 2 weken€ 74,45Levering 1 à 2 weken -
Key Account Plans
Lynette Ryals, Malcolm McDonald
- Hardcover | Engels
- To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched p... Lees meer
€ 206,45Levering 1 à 2 weken€ 206,45Levering 1 à 2 weken -
Key Account Plans
Lynette Ryals, Malcolm McDonald
- Paperback | Engels
- Provides an introduction to the principles and reality of strategic key account planning. This book delivers: descriptions of the various techniques a... Lees meer
€ 67,95Levering 1 à 2 weken€ 67,95Levering 1 à 2 weken -
Pocket Guide to Selling Services and Products
Peter Morris, Malcolm McDonald
- Hardcover | Engels
- First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling product... Lees meer
€ 274,95Levering 2 à 3 weken€ 274,95Levering 2 à 3 weken -
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
- Paperback | Engels
- FINALIST : Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, bu... Lees meer
€ 33,95Levering 1 à 2 weken€ 33,95Levering 1 à 2 weken -
Pocket Guide to Selling Services and Products
Peter Morris, Malcolm McDonald
- Paperback | Engels
- First published in 1995. This pocket guide is a cartoon book with a serious message -it explores the world of commercial transactions: selling product... Lees meer
€ 46,45Levertermijn 1 à 4 weken€ 46,45Levertermijn 1 à 4 weken -
Malcolm McDonald on Marketing Planning
Malcolm McDonald
- Paperback | Engels
- A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing pl... Lees meer
€ 47,95Levering 2 à 3 weken€ 47,95Levering 2 à 3 weken -
Market Segmentation
Malcolm McDonald
- Paperback | Engels
- Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate,... Lees meer
€ 93,95Levering 2 à 3 weken€ 93,95Levering 2 à 3 weken -
Marketing Plans
Malcolm McDonald, Hugh Wilson, Dave Chaffey
- Paperback | Engels
- The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a... Lees meer
€ 55,95Levering 1 à 2 weken€ 55,95Levering 1 à 2 weken -
100 Practical Ways to Improve Customer Experience
Martin Newman, Malcolm McDonald
- Hardcover | Engels
- FINALIST : Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, bu... Lees meer
€ 93,95Levertermijn 1 à 4 weken€ 93,95Levertermijn 1 à 4 weken -
Web Security for Developers
Malcolm McDonald
- Paperback | Engels
- Website security made easy. This book covers the most common ways websites get hacked and how web developers can defend themselves. The world has chan... Lees meer
€ 41,95Levering 1 à 4 weken€ 41,95Levering 1 à 4 weken -
Malcolm McDonald on Key Account Management
Malcolm McDonald, Drayton Bird
- Paperback | Engels
- Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who h... Lees meer
€ 47,95Levering 2 à 3 weken€ 47,95Levering 2 à 3 weken -
Market Segmentation
Malcolm McDonald
- Paperback | Engels | How to Do It - How to Profit from It
- This is a major revision of the highly successful first edition of Market Segmentation . In today's marketplace, effectively segmenting the market in ... Lees meer
€ 152,95Levering 2 à 3 weken€ 152,95Levering 2 à 3 weken -
Marketing Plans
Malcolm McDonald, Hugh Wilson
- Paperback | Engels
- A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroug... Lees meer
€ 53,45Levering 1 à 2 weken€ 53,45Levering 1 à 2 weken -
Marketing Plans for Service Businesses
Malcolm McDonald, Adrian Payne
- Paperback | Engels
- Serves as a guide to the challenge of creating marketing plans that produce improved bottom-line results. This work highlights key misunderstandings a... Lees meer
€ 68,45Levering 1 à 2 weken€ 68,45Levering 1 à 2 weken -
Marketing Value Metrics
Malcolm McDonald, Peter Mouncey, Stan Maklan
- Paperback | Engels
- This second edition of Marketing Accountability, now transformed to Marketing Value Metrics , introduces and guides readers through a metrics model de... Lees meer
€ 40,95Levering 1 à 2 weken€ 40,95Levering 1 à 2 weken -
Marketing: A Complete Guide
Malcolm McDonald, Martin Christopher
- Paperback
- Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of busine... Lees meer
€ 68,45Levertermijn 1 à 4 weken€ 68,45Levertermijn 1 à 4 weken -
New Marketing
Malcolm McDonald, Hugh Wilson
- Paperback | Engels
- The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address seco... Lees meer
€ 48,95Levertermijn 1 à 4 weken€ 48,95Levertermijn 1 à 4 weken -
Competitive Marketing Strategy for Europe
Linden Brown, Malcolm McDonald
- Paperback | Engels | Developing, Maintaining and Defending Competitive Advantage
- Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions... Lees meer
€ 72,95Levering 1 à 2 weken€ 72,95Levering 1 à 2 weken