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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several indu...Lees meer
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This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material ...Lees meer
EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important devel...Lees meer
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analy...Lees meer
Describing what electronic commerce is, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are, th...Lees meer