
A strong company culture is essential to running a healthy business. Shaping Company Culture is a practical workbook for start-ups, scale-ups, and also for established companies looking for tools to help them achieve this.
When it comes to company culture, some people roll their eyes. It is too elusive, too fluffy. But shaping a company culture is not hocus pocus; it is a matter of clearly defining your foundations and the values you aspire to, and translating these into concrete practices, and weave them into everything you do.
Shaping Company Culture makes the topic of ‘company culture’ very tangible by breaking it down into clear steps, describing each one succinctly and powerfully, and then providing exercises to help you get started.
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