- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Understanding and Profiting from Intellectual Property
A Guide for Practitioners and Analysts
D Yang
Hardcover | Engels
€ 113,45
+ 226 punten
Uitvoering
Omschrijving
As a business subject and as a practice, intellectual property (IP) has gained in importance in recent decades. Understanding and
Profiting from Intellectual Property offers a guide on how to profit from IP, particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.
Profiting from Intellectual Property offers a guide on how to profit from IP, particularly in a global business context. It presents the IP fundamentals, environments, management and strategies in a way which is relevant to both business practice and research. It will enable practitioners to devise a plan based on logically adopted strategic and managerial approaches to commercializing an IP internationally. Providing the reader with a critical understanding on theory and practice from the perspective of international managers, this volume delineates various themes with the help of supporting cases and statistics, and explores the strategic importance of IP to corporate success.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 309
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781403991720
- Verschijningsdatum:
- 24/04/2008
- Uitvoering:
- Hardcover
- Formaat:
- Genaaid
- Afmetingen:
- 149 mm x 216 mm
- Gewicht:
- 535 g
Alleen bij Standaard Boekhandel
+ 226 punten op je klantenkaart van Standaard Boekhandel
E-BOOK ACTIE
Beoordelingen
We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.