UK & US Marketing Strategies Cases Research

Case study change in the marketing environment on sales of ready meals to supermarket, such as Walt Mark1.Using an appropriate framework of analysis, briefly summarize the effects of change in the marketing environment on sales of ready meals.Although, previously dismissed and a poor substitute for real cooking and ready meal sales have grown rapidly in recent years in many western developed countries, such as UK, France or Germany. But, Ready meal manufacturers ready to respond to a changing marketing environment. Due to one big change in recent year has been growing demand for ready prepared meals bought from a supermarket. An analysis of the reasons for the growth in the ready prepared meals markets indicates the effects of boards factors in the marketing environment on the size of a particular market. In fact, this food market is changing to drive the growth in the ready meals market, but there are differences in the food market potential between countries. The effect of change in the marketing environment on sales of ready meals, such as technology has played a big role in the growing take up of ready meals and new technologies have allowed companies to develop ready meals which preserve taste and texture, which still making them easy to use by the consumer. Furthermore, great advances in distribution management, in particular the use of information technology to control inventories, has allowed fresh, chilled ready meals to be effectively and efficiently distributed without the need for freezing or added preservatives. Ready meals particularly appeal to single householders, which individual family members tend to eat at different times, so family meals together remains stronger in many continental European countries than in the UK individual ready meals. Young people have lost the ability to cook creatively, as cookery has been reduced in importance in the school, so young clients group will rise to buy ready meals from supermarket. Marketing can be seen as a system that must respond to environmental change. A food market can be defined as a meeting place for stakeholder ( consumers) and sellers. Food market can be set up in a supermarket or restaurants. A food market consists of the individual's target taste, such as older group, family group, young group or business clients who are actual or potential caters of a restaurant meals or supermarket package of foods. Grocery stores ( supermarkets) have an influence of meals ( fast cooked food) outlets in low income urban areas, which has contributed to the income in access to healthy foods. An organization's marketing environment means the individuals, organizations, and forces external to the marketing management's ability to develop and maintain successful exchanges with its customers. The marketing environment to ready meal manufacturers had three levels.Firstly, it includes the micro environment, it describes those elements that impinge directly on the ready meal manufacturers themselves, so the micro environment of ready meal manufacturers which include business clients who have direct contact, such as restaurants, supermarkets and individual clients who have direct contact. Otherwise, supermarket shoppers, restaurant clients and food supply competitors who have no direct contract to ready meal manufacturers, so who won't include in food market micro environment to ready meal manufacturers.