Theme Park Entertainment Strategy

Price elasticity of Disney admission ticket demandMost forms of Disney space experience tourism demand involve the use of what economists call personal discretionary disposable income and free time. Holidaymakers or vacation travellers need both money and time to engage in tourism. They have freedom of choice as to how to use their money and time for tourism purposes, affecting decisions such as how much to spend, how long to go for, where to go, when to go etc. As a result, Disney tourists are highly sensitive to price, and generally their demand for tourist services exhibits a significant degree of price elasticity. Thus, Disney space tourism theme park needs to consider their ticket fee elastic demand to different age of target customer groups. Such as the Disney admission ticket fee must be difference between young age and old age and student Disney ticket admission fee. For example, if the Disney young age visitor ticket fee will be charged higher than old age visitor because they will play many Disney space tourism facilities. Otherwise, student visitor ticket feel will be charged cheaper than young age visitors because their consumption effort will be less than the working adults.The marketing implication of these demand characteristics is that the Disney space tourism travelling public is susceptible to price inducements and to other marketing efforts in respect of choices relating to destination, place and type of accommodation, and timing of the Disney space experience entertainment trip. The price elasticity factor is growing in significance because of two interlinked factors, namely increased pressure on free time and greater ease of international travel when the foreign Disney visitors need to catch air plans to fly to the Disney entertainment country, ie. Disney can provide more frequent services to more destinations at cheaper fares rising below prevailing rates of inflation to charge cheaper ticket addmission price or air ticket price to compare to th less frequent Disney visitors. This will increasingly lead to a pattern of shorter but more frequent holidays. Seasonality of Disney space tourism experience period.It is a characteristic of most tourism markets that demand fluctuates over the course of the year, Disney will have many visitors in holidays, e.g. Christmas, school public holidays, new year holidays. The principal determinant is climatic ?either in the destination or the tourist generating markets. Residents of northern parts of the European and North American continents tend mostly to take domestic or intra-regional holidays in the summer months of June ?September whereas they take long haul, inter-regional holidays more in the winter when the climate at home is generally cold and wet. As a result, tourist operators have periods when demand is near capacity and others when the level of utilisation can be 30 percent or even less, with the remaining months ?the shoulder season ?falling in between these two extremes. Thus, the country's season will influence Disney visitor number.