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The Perfect Sales Presentation
These Five Top Sales Professionals Show You, Step by Step, How to Sell Successfully
Robert L Shook
Paperback | Engels
€ 22,45
+ 44 punten
Omschrijving
America's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation. There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical--but a craft that can be learned. Now, five of the top salespeople in America--Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers-- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. You'll watch as a fictional character--representing the combined experience of these five leading sales pros--conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including: - Doing your homework beforehand
- Creating initial interest
- Fact finding
- Presenting the product
- Controlling--and assuming--the sale
- Overcoming objections
- Closing the sale
- Servicing the customer The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective--and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top--and keep you there.
- Creating initial interest
- Fact finding
- Presenting the product
- Controlling--and assuming--the sale
- Overcoming objections
- Closing the sale
- Servicing the customer The Perfect Sales Presentation shows you dozens of techniques in action that can make your presentations more effective--and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top--and keep you there.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 208
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9780553762907
- Verschijningsdatum:
- 1/03/1995
- Uitvoering:
- Paperback
- Formaat:
- Trade paperback (VS)
- Afmetingen:
- 155 mm x 231 mm
- Gewicht:
- 331 g
Alleen bij Standaard Boekhandel
+ 44 punten op je klantenkaart van Standaard Boekhandel
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