- Afhalen na 1 uur in een winkel met voorraad
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- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
The Money-Raising Nonprofit Brand
Motivating Donors to Give, Give Happily, and Keep on Giving
Jeff Brooks
€ 59,45
+ 118 punten
Omschrijving
Why commercial-style branding doesn't work for nonprofits--and what does
Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry.
- Offers a real-world fundraising strategies that work in the nonprofit world
- Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world
- Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world
Nonprofit fundraising is a fundamentally different world--financially, emotionally, and practically--than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 256
- Taal:
- Engels
- Reeks:
Eigenschappen
- Productcode (EAN):
- 9781118583425
- Verschijningsdatum:
- 17/03/2014
- Uitvoering:
- Hardcover
- Formaat:
- Ongenaaid / garenloos gebonden
- Afmetingen:
- 160 mm x 231 mm
- Gewicht:
- 476 g
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