The Magic of What, Who, How and Why Not

In The Magic of What, Who, How and Why Not Bill Wilson shares his model for performance improvement and training design. Bill has worked with numerous organizations to improve their business outcomes in a measurable way using this model. He was the design constant for Farmers Insurance in the development of the University of Farmers. By incorporating his model the University of Farmers is now one of the top corporate universities in the country.

When business leaders are facing a performance issue they want to know what they are going to get for their money if they develop a plan to address the problem. What is the ROI for their investment. With the Four Keys that are the foundation of this model you can develop a plan to address a performance issues with a clear understanding, up front, of what the return will be.

What - is the business challenge you are trying to address and what will success look like? How will you measure it?

Who - in the organization can make the greatest contribution to that success?

How - do the people in those groups need to behave to support the success and how will you konw they are behaving that way?

Why Not? - What is in the way of them behaving that way now?

A plan developed on the basis of these Four Keys will provide a clear picture of what needs to be done and the measurable business outcomes you can expect.

The model also provides a clear focus for the development of any learning program that is needed to support the performance improvement project, saving both cost for training development and time in training delivery.

The Magic of What, Who, How and Why Not - The Four Keys to Performance Improvement will provide you with an approach for addressing performance improvement challenges that will deliver measurable business outcomes and maximize the return on you investment.