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  5. Strategy Threatens Online Television broadcasting Market

Strategy Threatens Online Television broadcasting Market

Johnny Ch Lok
Paperback | Engels | Strategy
€ 27,95
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Omschrijving

Reality mining smart phone is big data online watching television or movie audience behavioral prediction toolArtificial Intelligent technology can be one kind big data gathering tool to helpany businessmen to gather every day consumer shopping experiences and records from their transactions frequently from any shops. Then AI can gather these past consumer shopping behaviors data analysis to evaluate their past shopping experiences to make accurate prediction to future consumption behaviors for any kinds of merchants. I shall explain how and why AI can assist any merchants to predict future consumer behaviors how change.For smart mobile exanple, it is one kind of communication devices, have becomeconstant computational companions that are increasingly being equipped with additional sensors. These accessories include accelerometers that are able to monitor our body movement, global positioningsystem (GPS), chipests that measure our location, short-range radio protocols such as Bluetooth that can sense whom we are near, and even simple communication logs that are a measure of the evolution of our social network. A phone that is aware of a person's habits can makeinferences about schedules, suggest activities, or provide reminders without any manual prompting.It can change its mode to accommodate various situations, for example, automatically turning offits ringer when in a movie threater and turning it back on after the filrm. A smart phone that knows more about people with interests similar to your gather or introduce you to a new restaurant just before you knew you wanted ro try a new place for dinner. So, smart phone is one good tool to record every consumer daily shopping activities or shopping habits or consumption behaviors in anyshops easily. If the food merchant can gather all consumers' smart phone data to analysize whether he like to go to what food shops to choose to buy which kinds of food to eat for one month period.Then, it can predict whether the consumer like what kinds of taste and it can predict the kinds of food and price level to general food consumers who can accept to consume, e.g.. it can apply smart phone tool to collect 200 food consumers' eating habit within one week. Then, it can follow these data to attempt to predict how their food consumption behaviors change in this food market.Why does smart phone is one good tool to gather data to predict consumer behaviors. Because data from mobile phones can also provide insight into when and where consumers move from one locatoin to another, informatoin that can be critical when developing models of the spread od diseases, such as malaria and flu. In addition, reseachers are showing that changes in movement and conservation patterns captured by a phone with the appropriate sensors and software can indicate the oneset of illnesses. There are just a few early-stage examples of the potential of reality mining, the idea od using personal data to make peoples' lives easier and healthier, even consumer individual shopping habit and past shopping experience for any kinds of business reference. So, smart phone is a powerful way to extrapolate consumer behavioral information.

Specificaties

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Aantal bladzijden:
36
Taal:
Engels
Reeks:

Eigenschappen

Productcode (EAN):
9781678721435
Verschijningsdatum:
21/12/2019
Uitvoering:
Paperback
Formaat:
Trade paperback (VS)
Afmetingen:
203 mm x 254 mm
Gewicht:
122 g
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