Afhalen na 1 uur in een winkel met voorraad
Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

Afhalen na 1 uur in een winkel met voorraad
Gratis thuislevering in België vanaf € 30
Ruim aanbod met 7 miljoen producten

Winkels

Verlanglijstje

Winkels

Verlanglijstje

Zoeken

Volg ons op

140 winkels

Wist je dat er in Vlaanderen voor iedereen een Standaard Boekhandel is binnen een straal van 7 km?

Vind hier een winkel

€ 16,95

+ 33 punten

Levertermijn 1 à 4 weken

Eenvoudig bestellen

Veilig betalen

Gratis thuislevering vanaf € 30 (via bpost)

Gratis levering in je Standaard Boekhandel

Omschrijving

Humans see patterns; humans like patterns; and where we do not find them we create boxes that help us to sort our world. Once we have sorted our world, we feel comfortable again. That's in very simplified terms what drives since decades descriptive marketing practices of segmentation. However, the majority of segmentation approaches is by no means intelligent or capable of predicting or even guiding customer decision-making. Moreover, though new concepts like personalized marketing have made it into the marketing and product design departments of consumer industries, the underlying thinking hasn't actually changed to embrace individuals contextually and to create symbiotic relationships. What can you do to change the path dependency of your marketing decisions and make personalized marketing real instead of faking personal customer and consumer relationships? Stop segmenting humans and start segmenting moments, advises Nils-C. Huber and describes in his book a new approach to superior customer experience called "Momentary Motivation". Thought provoking for your future of marketing. "Momentary Motivation" addresses the need and potential solution how to finally implement customer centricity, not just including it into keynote speeches and company value statements.