- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Sport Consumer Behaviour
Marketing Strategies
Daniel Funk, Kostas Alexandris, Heath McDonald
Paperback | Engels
€ 62,95
+ 125 punten
Uitvoering
Omschrijving
All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world's leading sports marketing academics, it covers a wide range of areas including:
- social media and digital marketing
- the segmentation of the sport consumer market
- service quality and customer satisfaction
- sport consumer personalities and attitudes
- the external and environmental factors that influence sport consumer behaviour.
These chapters are followed by a selection of international case studies on topics such as female sport fans, college sports, marathons and community engagement. The book's companion website also provides additional resources exclusively for instructors and students, including test banks, slides and useful web links.
As the only up-to-date textbook to focus on consumer behaviour in sport and events, Sport Consumer Behaviour: Marketing Strategies offers a truly global perspective on this rapidly-growing subject. This book is an invaluable resource for anyone involved in the sport and events industries, from students and academics to professional marketers.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 344
- Taal:
- Engels
Eigenschappen
- Productcode (EAN):
- 9781138912496
- Verschijningsdatum:
- 18/07/2016
- Uitvoering:
- Paperback
- Formaat:
- Trade paperback (VS)
- Afmetingen:
- 173 mm x 244 mm
- Gewicht:
- 598 g
Alleen bij Standaard Boekhandel
+ 125 punten op je klantenkaart van Standaard Boekhandel
BOOK FRIDAY
E-BOOK ACTIE
Beoordelingen
We publiceren alleen reviews die voldoen aan de voorwaarden voor reviews. Bekijk onze voorwaarden voor reviews.