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- Gratis thuislevering in België vanaf € 30
- Ruim aanbod met 7 miljoen producten
Rural Tourism and Enterprise
Management, Marketing and Sustainability
€ 72,45
+ 144 punten
Omschrijving
Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is intricate due to the assortment of different business opportunities, ranging from traditional agriculture to tourism enterprise and even high-tech business. This important textbook on the subject: * Examines key issues affecting rural enterprise and tourism
* Explores the breadth of rural enterprise management and marketing across both developed and developing economies
* Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
* Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full color throughout, this textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
* Explores the breadth of rural enterprise management and marketing across both developed and developing economies
* Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation
* Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full color throughout, this textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
Specificaties
Betrokkenen
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 304
- Taal:
- Engels
- Reeks:
Eigenschappen
- Productcode (EAN):
- 9781780647500
- Verschijningsdatum:
- 8/06/2017
- Uitvoering:
- Paperback
- Formaat:
- Trade paperback (VS)
- Afmetingen:
- 188 mm x 244 mm
- Gewicht:
- 780 g
Alleen bij Standaard Boekhandel
+ 144 punten op je klantenkaart van Standaard Boekhandel
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