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Bedankt voor het vertrouwen het afgelopen jaar! Om jou te bedanken bieden we GRATIS verzending (in België) aan op alles gedurende de hele maand januari.
- Afhalen na 1 uur in een winkel met voorraad
- Gratis thuislevering in België
- Ruim aanbod met 7 miljoen producten
€ 71,95
+ 143 punten
Omschrijving
Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understanding, managing, and conducting research. Taking a practical approach throughout, this new edition provides advice on the use and cautions associated with some of the more common research designs and tools used by tourism researchers. Fully updated throughout, it: - covers core techniques such as questionnaire design, sample selection, and interviewing
- reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis.
- uses recent, real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis, and Geographic Information Systems (GIS)
- retains the approachable, personal writing style of the previous edition. Incorporating an increased use of handy, pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants, and managers.
- reviews analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis.
- uses recent, real-world examples and focus boxes throughout to assess new aspects of research such as blogs, narrative analysis, and Geographic Information Systems (GIS)
- retains the approachable, personal writing style of the previous edition. Incorporating an increased use of handy, pedagogical features to aid learning, this new edition is an essential overview for undergraduate and postgraduate students of tourism research, as well as a useful resource for researchers, consultants, and managers.
Specificaties
Betrokkenen
- Auteur(s):
- Uitgeverij:
Inhoud
- Aantal bladzijden:
- 284
- Taal:
- Engels
- Reeks:
Eigenschappen
- Productcode (EAN):
- 9781780648873
- Verschijningsdatum:
- 31/01/2017
- Uitvoering:
- Paperback
- Formaat:
- Trade paperback (VS)
- Afmetingen:
- 188 mm x 244 mm
- Gewicht:
- 820 g
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